Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.

From a talent who’s been compared to Annie Dillard, Edward Abbey, David Quammen, and Jared Diamond, On Trails is a wondrous exploration of how trails help us understand the world—from invisible ant trails to hiking paths that span continents, from interstate highways to the Internet.

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.

Does religious experience come from God, or is it just the random firing of neurons in the brain? Drawing on brain research on Carmelite nuns that has attracted major media attention and provocative new research in near-death experiences, The Spiritual Brain proves that genuine, life-changing spiritual events can be documented. The authors make a convincing case for what many in science are loathe to consider: that it is God who creates our spiritual experiences, not the brain.

Self-control may be the least-coveted fruit of the Spirit. But the truth is that people who are successful at self-control have freer, happier lives, and we all want that. After all, our bad habits - from the slight to the serious - bring with them a host of negative emotions, take up our time, and keep us from being the best version of ourselves.

Teachers are brain changers. Unfortunately, in traditional public, public-charter, private, parochial, and home schools across the country, most teachers lack an understanding of how the brain receives, filters, consolidates, and applies learning for both the short and long term. Neuroteach was therefore written to help solve the problem teachers and school leaders have in knowing how to bring the growing body of educational neuroscience research into the design of their schools, classrooms, and work with each individual student.

In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom - one of today's preeminent thinkers - offers us a bold rewrite of the evolutionary saga. Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution; it is a "grand vision," says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.

In this, his magnum opus, the world’s best known skeptic and critical thinker Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.

Before journalist Chelsea Conaboy gave birth, she anticipated the joy of holding her newborn, the endless dirty diapers, and the sleepless nights. What she didn’t expect was how different she would feel—a shift in self, as deep as it was disorienting. Something was changing: her brain. New parents undergo major brain changes, driven by hormones and the deluge of stimuli a baby provides. Conaboy delves into the neuroscience to reveal unexpected upsides, generations of scientific neglect, and a powerful new narrative of parenthood.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

How do two languages coexist in the same brain? Why is it possible to forget a language? What are the advantages and challenges of being bilingual? Over half of the world's population is bilingual, and yet this fascinating, complex ability is understood by few. In The Bilingual Brain, leading expert Albert Costa explores the science of language through a wide range of cutting-edge studies and examples from South Korea to Spain and Canada.

Book 1: Neural networks, the hypothalamus, and the secrets of a woman’s mind! You probably aren’t sure what a neural network is, you likely have no clue what a hypothalamus is, but I bet you are aching to get your hands on the last one, especially if your a dude. Never fear my friends, for this book will teach you how neural networks operate and how they are used in medical diagnostics and Forex trading. You’ll learn what a hypothalamus is and how it works, tips for keeping it healthy along with six natural ways to improve its functioning capacity.

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

The effects of spiritual practices are now being investigated scientifically as never before, and many studies have shown that religious and spiritual practices generally make people happier and healthier. In this pioneering book, Rupert Sheldrake shows how science helps validate seven practices on which many religions are built, and which are part of our common human heritage: meditation, gratitude, connecting with nature, relating to plants, rituals, singing and chanting, and pilgrimage and holy places.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.