Brain Science

In accessible language and with periodic references to Star Trek, motorcycle daredevils, and near-classic movies of the '80s, developmental molecular biologist John Medina explores the neurological and evolutionary factors that drive teenage behavior and can affect both achievement and engagement. Then he proposes a research-supported counterattack: a bold redesign of educational practices and learning environments to deliberately develop teens' cognitive capacity to manage their emotions, plan, prioritize, and focus.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. The human brain, and its evolutionary journey, is unlike anything else in history. In A History of the Human Brain, Bret Stetka takes listeners through that far-reaching journey. He also tackles the question of where the brain will take us next, exploring the burgeoning con­cepts of epigenetics and new technologies like CRISPR.

Bradley Sickler offers a timely theological, scientific, and philosophical analysis of cognitive science, arguing that the brain is more complex than what can be explained by science alone. Navigating questions about the brain, religion, and science, Sickler guides listeners to confidently affirm that the Christian worldview offers the most compelling vision of the true nature of humanity.

As you delve into this audiobook, you'll navigate realms of tranquility, introspection, and profound insights, tapping into the potential of the alpha state—a bridge between conscious and subconscious. Alpha Mind Mastery not only guides you to a peaceful mind, but also equips you to reshape your consciousness, break free from limiting beliefs, and embrace a world of endless possibilities. Unlock a deeper understanding of yourself and the boundless potential within with Alpha Mind Mastery.

How much better would your life be if you had an army of Nobel Laureates, MacArthur "geniuses", and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car - or even helping you trick your spouse into doing the dishes? With this mighty little audio tome, you can have the next best thing - because Brain Trust is packed with bite-sized scientific wisdom on everyday challenges....

Brantz Myers has been monitoring the research and journaling the connections between nutrition and health for over 30 years while working in the health informatics sector. He has actively tracked the science and evidence-based research on the molecular interactions between nutrients and our bodies as well as physical and mental exercises that can positively impact our health and wellness.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Epilepsy is a lightning storm in the brain - shocking isn't it. A photographer friend once said that epilepsy is a shocking development. Seizures are silent, unless you saw them having a seizure or they told you that they had epilepsy you'd never know. That is why it is called the hidden disability or hidden handicap. Mr. Miller now has had epilepsy for 43 years and four months and has gained, unwanted by him, epilepsy expertise.

Reveals the truth behind the controversial issue of vaccine-related injuries. Proponents declare that vaccines have saved millions of lives. Critics claim that the success is overstated and that vaccines may even be dangerous. Many consider mandatory vaccinations a violation of individual rights or religious principles. Many in public health argue that vaccine mandates are critical and justified and that antivaccination sentiment has resulted in outbreaks of preventable childhood illnesses.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

In "Brain Health Action Plan," Dr. Teryn Clarke provides a comprehensive guide to safeguarding your brain health and reducing the risk of Alzheimer’s disease through simple yet effective lifestyle changes. Drawing on years of expertise in neuroscience and patient care, Dr. Clarke presents practical strategies to take control of your cognitive vitality. From nutrition and exercise to stress management and sleep optimization, each chapter is packed with actionable advice backed by the latest scientific research.

In Sleepyhead, science writer Henry Nicholls uses his own experience with chronic narcolepsy as a gateway to better understanding the cryptic, curious, and relatively uncharted world of sleep disorders. Charming, eye-opening, and deeply humanizing, Sleepyhead will help us all uncover the secrets of a good night's sleep.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

Bill should know that you never complain in the Troopers. But when his new foot looks like it's turning into something green, scaly, and abundantly clawed, a visit to the medics would seem to be reasonable. But before he can say "Quintiform computer error", he seems to have got himself volunteered again, this time for a suicide mission on Tsuris - the planet nobody ever comes back from.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

For decades, modern medicine has predominantly focused on restoring health to a conventionally “normal” state for our age and medical history. But shouldn’t we aim to go beyond normal? Whether you’re twenty or eighty years old, have experienced a stroke, battle PTSD, or want to excel as an athlete or top executive, recent breakthroughs in molecular biology have granted us the means not just to repair but to enhance our physical and mental capacities.

Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern-day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted behaviour that was beneficial. If you've ever felt an anxious fight-or-flight response to a presenting at a board meeting, equivalent to facing imminent death by sabre-toothed tiger, then you have experienced a mismatch.

Will increased scientific understanding of our brains overturn our beliefs about moral and ethical behavior? How will increasingly powerful brain imaging technologies affect the ideas of privacy and of self-incrimination? Such thought-provoking questions are rapidly emerging as new discoveries in neuroscience have raised difficult legal and ethical dilemmas. Michael Gazzaniga, widely considered to be the father of cognitive neuroscience, investigates with an expert eye some of these controversial and complex issues.