Brain Science

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

The march of climate change is stunning and vicious, with rising seas, extreme weather, and oppressive heat blanketing the globe. But its effects on our very brains constitute a public-health crisis that has gone largely unreported. Based on seven years of research, this book by the award-winning journalist and trained neuroscientist Clayton Page Aldern, synthesizes the emerging neuroscience, psychology, and behavioral economics of global warming and brain health. A masterpiece of literary journalism, this book shows readers how a changing environment is changing us today, from the inside out.

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

Dr. B’s Concussion Breakthrough is an easy-to-understand and relatable guide to natural concussion recovery. With this book, you’ll learn the hidden connection between whiplash, neck injuries and post-concussion symptoms, how to minimize brain damage after a concussion, the best tools and strategies to aid your brain while healing, the best tools and strategies to aid your brain while healing, strategies to help suppress or eliminate post-concussion symptoms, the six food types you must avoid after a concussion, 14 supplements that can help with recovery, and more.

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

Synesthesia, what does this word mean? Synesthesia is a condition in which one sense (for example, hearing) is simultaneously perceived as if by one or more additional senses such as sight. Various causes and conditions in the brain can contribute to synesthesia. This book gives indications on whether or not you have it, along with other ways to find out if you possess synesthesia. There is a psychological measurement for the various classifications of it. Learn how this condition affects children and how you can help them.

Daniel Levitin follows up his acclaimed New York Times best-selling first book, This Is Your Brain on Music, with The World in Six Songs, an audacious look at how the brain evolved to play and listen to music in six fundamental forms and gave rise to human culture.

Actions have consequences - and the ability to learn from them revolutionized life on Earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Ten years in the making, The Science of Consequences takes an interdisciplinary approach to show how something so deceptively simple can help make sense of so much.

Suzy Smith and her friends have gathered again for the re-launch of the Impossible Postal Express. The celebrations don't last long though, before Trollville is rocked by a violent tremor - one of a series growing more powerful by the day. It's clear something sinister is underfoot. Nevertheless, Suzy's got a long-overdue package that the Express must deliver, and it may just lead her to some answers.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

The whole situation began when Duncan Dougal was hiding out in a dumpster (it’s a long and smelly story). Stuck in the garbage, he discovered proof that even though the kids drove off the alien named Broxholm the year before, there is still an alien-in-disguise working as one of their seventh-grade teachers! But which teacher is it? That’s the mystery Duncan must solve to protect the school - and himself.

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture. Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In 1994, The Bell Curve and its controversial thesis catapulted the topic of genetic racial differences in IQ to the forefront of a renewed and heated debate. Now, in A Terrible Thing to Waste, award-winning science writer Harriet A. Washington adds her incisive analysis to the fray, arguing that IQ is a biased and flawed metric, but that it is useful for tracking cognitive damage. Featuring extensive scientific research and Washington's sharp, lively reporting, A Terrible Thing to Waste is sure to outrage, transform the conversation, and inspire debate.

«¿Google nos vuelve estúpidos?» Nicholas Carr condensó así, en el título de un célebre artículo, uno de los debates más importantes de nuestro tiempo: mientras disfrutamos de las bondades de la Red, ¿estamos sacrificando nuestra capacidad para leer y pensar con profundidad? En este audiolibro, Carr desarrolla sus argumentos para crear el más revelador análisis de las consecuencias intelectuales y culturales de Internet publicado hasta la fecha.

Nurturing Our Humanity offers a new perspective on our personal and social options in today's world, showing how we can build societies that support our great human capacities for consciousness, caring, and creativity. It brings together findings—largely overlooked—from the natural and social sciences debunking the popular idea that we are hard-wired for selfishness, war, rape, and greed. Its groundbreaking new approach reveals connections between disturbing trends like climate change denial and regressions to strongman rule.

Did you know that only five percent of all your decisions are consciously made? Most decisions are made by the subconscious brain, perhaps this factually explains why humans are prone to rash judgment. Read on to discover more facts that can aid not only your structural and functional understanding of the brain but also help improve your cognitive skills.