Brain Science

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

In this original and groundbreaking book, Andrew Newberg, M.D., and Mark Robert Waldman turn their attention to the pinnacle of the human experience: enlightenment. Through his brain-scan studies on Brazilian psychic mediums, Sufi mystics, Buddhist meditators, Franciscan nuns, Pentecostals, and participants in secular spirituality rituals, Newberg has discovered the specific neurological mechanisms associated with the enlightenment experience - and how we might activate those circuits in our own brains.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. We are designed by nature to flourish through play.

Nick Hall, ausgestattet mit revolutionären Gehirnimplantaten, kann mit seinem Geist Gedanken lesen und auf das Internet zugreifen. Als eine skrupellose Terrorgruppe damit droht, internationale Stars live und vor den Augen der Welt zu töten, ist Nick die einzige Rettung. Doch stattdessen wird er zur Zielscheibe der mächtigsten Kräfte der Welt und erlebt einen schmerzhaften Verrat in seinem engsten Kreis – ein brutales Rennen gegen die Zeit beginnt! Gedankennetz basiert auf den realen Forschungen zu neuronalen Implantaten von Pionieren wie Elon Musk (Neuralink).

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies.

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

Shaken Brain offers expert advice and urgently needed answers. Elizabeth Sandel, MD, is a board-certified physician who has spent more than three decades treating patients with traumatic brain injuries, training clinicians, and conducting research. Here she explains the scientific evidence for what happens to the brain and body after a concussion. And she shares stories from a diverse group of patients, educating listeners on prevention, diagnosis, and treatment.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

If you’ve ever been so pissed off that you did things that you regretted, or ruined your own day and some other people’s, too, this book is for you. Or if you feel angry every single day and it’s affecting your health and sleep and love of life. Or if you have very good reasons to be mad as hell, and you aren’t going to take it anymore. Or if you’ve repressed your anger all your life and now it’s all coming out at once.

Early studies of the human brain used a simple method: Wait for misfortune to strike - strokes, seizures, infectious diseases, horrendous accidents - and see how victims coped. In many cases their survival was miraculous, if puzzling. Observers were amazed by the transformations that took place when different parts of the brain were destroyed, altering victims' personalities. With the lucid, masterful explanations and razor-sharp wit his fans have come to expect, Kean explores the brain's secret passageways.

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love. In this sweeping and authoritative audiobook, Dr. Nolan Gasser - a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio - breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

This audiobook covers different topics, including synesthesia, a neurological condition that makes you combine senses; hypnotherapy, a solution for different bad habits; and about neurology. This is a perfect guide book for those interested in knowing better about brain function.

Discover the empowering truth about your body from Dr. Sarah E. Hill, the leading researcher on women’s hormones. Part science and part feminist guide, this essential book demystifies the hormonal cycle, PMS, and PMDD, and advocates for a new understanding of women’s health.

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Emotions can be a pain. After his father died of Covid, Dean Burnett found himself wondering what it would be like to live without emotion. And so, he decided to put his feelings under the microscope—for science. With his trademark humour, Burnett takes us on an incredible journey of discovery, stretching from the origins of life to the ends of the universe.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Self Comes to Mind is a nuanced and original chronicle of the evolution of the human brain. It reveals how the brain's development of a self becomes a challenge to nature's indifference and opens the way for the appearance of culture, a radical break in the course of evolution.