Building Buildings

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

“Discovering Happiness Again” by Edward Zajac offers an in-depth exploration of the spiritual and Christian practices that unlock true, deep-seated joy in your life. Zajac illustrates these life-changing truths through the captivating emotional life-and-death journey of his mother, Maria Zajac, a Holocaust survivor who discovered how to have enduring happiness and an intimate relationship with God during her four years of imprisonment in a German Nazi Camp during World War 2.

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

This book, designed for kids ages 6-10, features true, character-building stories for kids to enjoy alone or with their parents. Being a kid can be trying and confusing - a newfound exposure to the real world, confusion as to what's right and wrong, learning about friendships and making important choices for the first time. Chicken Soup for the Kid's Soul 2 is a special book designed just for kids on the verge of becoming preteens.

Word Workout is a practical audiobook for building vocabulary - a graduated program featuring thousands of words that begins with those known by most college graduates and ascends to words known only by the most educated, intelligent, and well-read adults. This workout is a comprehensive program, chock-full of information about synonyms, antonyms, and word origins, and replete with advice on proper usage and pronunciation.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Taking inspiration from the human mind, professors Gary Marcus and Ernest Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

Discover how bridges are made! Young engineers and architects are introduced to the world of bridges, including the types of bridges, how they’re built, and key terms.

Building your own chicken coop could be the first step to a satisfying hobby farming that could lead to healthier living and save you some dollars at the grocery store. There are many possible ways to plan, configure, and build a chicken coop, and that is the primary burden of this audiobook: to teach you all you need to know as a beginner in this exciting endeavor.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations.

America has become a beautiful mosaic filled with many colors and ethnicities - but does your church reflect this change? Are you longing to be a cross-cultural leader who can guide the church into a multicolored world for the sake of the gospel? Best-selling author and pastor Dr. Derwin Gray calls all churches and their leaders to grow out of ignorance, classism, racism, and greed into a flourishing, vibrant, and grace-filled community of believers.

Veteran Certified Public Accountant and founder of Budgetdog Academy Brennan Schlagbaum delivers an inspiring and practical account of how he and his family paid off over $300,000 in debt. He'll also show you how you can apply the same principles to your own life to transform your financial situation. In the book, you'll discover how to track, grow, and protect your money as you work your way closer to financial freedom.

When you have a problem, where can you go for answers? The library! When Eliza and her friends join Ms. Gillian, the Specialist, on another Adventure in Makerspace, they watch the Space Needle go from idea to icon. Can they build a tower of their own? Join them to complete A Building Mission!

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

You might be surprised to know how many adults pick up their heads one day and ask themselves, “how did I end up here?” Merie Weismiller Wallace, a still photographer who has worked on some of Hollywood’s most interesting films, reveals things she learned and ideas she discovered that allowed her to create a uniquely wonderful life. It all started when Merie was failing in junior high, then imagined exactly what she would prefer—and through an odd combination of events and persistence, she found her dreams and aspirations coming true.

Social connection is as essential for our health and happiness as a balanced diet and regular exercise. It reduces our risk of stroke, heart disease, and Alzheimer's. It enhances our creativity and adds years to our life span. Yet many of us struggle to form strong and meaningful bonds—and the problem lies not with our personalities but with a series of cognitive biases that stop us from fulfilling our social potential. In The Laws of Connection, David Robson describes the psychological barriers that lead us to keep others at a distance and offers evidence-based strategies to overcome them.

Relationships are usually the most important part of a person’s life. But they’re often stressful and frustrating, or simply awkward, distant, and lonely. We feel the weight of things unsaid, needs unmet, conflicts unresolved. It’s easy to feel stuck.

Confidence is key. You've heard the phrase before, maybe even a little too often. You need the same key to unlock your professional success, to open the door to your happiness, to break in to the mother lode of love and abundance, to go down the rabbit hole. It is the same key yet opens many doors, horizons, and perspectives.

Never in the history of civilization have we been more connected and felt more alone. We are all so lonely. What if fundamentally the ways we have set up our lives is broken? We've withdrawn rather than moved through it. We want supper clubs and friends, instead of war partners. We have a wrong view of community.

Contemporary grandmothers are often marginalized from extended family life because social institutions and grandmothers themselves do not understand that they could be vital for working parents, for overactive children, for suicidal youth, indeed for many of the problems of modern grandchildren. Here, Kathleen Berger explores the role of grandmothers in the lives of their grandchildren. She uses real life examples to illustrate how grandmothers can best integrate themselves into the lives of their children's families without overstepping.