Building Business

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

What separates good teams from great ones? Jess Pryce delivers a powerful guide packed with actionable insights to help leaders unlock their team’s full potential and create lasting success. This book is a comprehensive toolkit for leaders determined to move beyond mediocrity and build teams that thrive in today’s dynamic business environment.

Why do salespeople fail to build pipeline, avoid buyer objections and conflict, and convert sales meetings into qualified opportunities? It's not a methodology, process, tendency to challenge, or their product knowledge. They don't know how to sell to people.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

We’ve learned that whatever your company delivers, your success depends on how your people work as a team. Too often, we see companies keep a laser focus on improving business processes, only to find their people are miserable. We team up with leaders to create cultures and processes that set up a company to thrive on every front.

When it comes to estate planning and the effective transfer of wealth, most discussions involving the terms wealth and money use those terms interchangeably. Although the two are not the same, most estate planners today do not even broach this concept with their clients or include the less-tangible aspects of wealth as they draft an estate plan. They simply develop an estate plan that prepares the family's financial assets to be dumped, divided, deferred, and dissipated among the members of the next generation.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Whether you're a solopreneur, a startup founder, or a marketing enthusiast with a shoestring budget, this book is your roadmap to crafting a brand identity that makes waves. This book is more than a collection of thoughts and theories. It talks about real things you can do and steps you can take to have the most impact without going broke. If you’re ready to change the trajectory of your brand, industry, and most importantly, your life by learning simple, affordable, and distinctive tools for legacy brand building, start listening to this audiobook today!

It’s time for a new vision of leadership, one with more heart, more connection, more honesty, and deeper vulnerability. Whether you have been newly promoted to a leadership position or have been in the seat for many years, there is something for everyone in this book. You may have noticed that employing the same skills and tactics you used in your role as a team member now that you’re a leader has left you with some major bumps and bruises.

Grow your wealth the smart way by diving headfirst into the world of Airbnb investing. Are you worried about losing all your money if you were to make the wrong investment choices? Have you dabbled in the idea of starting an Airbnb business but thought it would cost you too much money to get it started Are you hesitant about Airbnb because you don’t own property or have the funds to buy any?

What are the best career options for someone with ADHD?This audiobook addresses the following questions: How do we analyze our ADHD qualities? How do we turn a negative symptom into a marketable skill? How do we choose our occupation wisely and avoid pitfalls? How do we sell our ADHD traits to a potential employer? How do we succeed on the job as an ADHD person? This audiobook also speaks to the ADHD entrepreneur. Harness the power of ADHD.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Unlock the transformative potential of business through "Impact with Love." Within this thought-provoking audiobook, Greg Harmeyer, a seasoned leader boasting two decades of experience, generously shares his wealth of knowledge on establishing organizations that genuinely enrich people's lives. Explore pragmatic insights, invaluable experiences, and actionable frameworks tailored to empower leaders. Harmeyer's narrative of steering an award-winning, high-impact, and health-focused company provides a rich backdrop for lessons in fostering workplace cultures steeped in love and trust.

A team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

Discover the real-life journey of scaling a small business to $1 Million in annual sales. Whether you are thinking about starting a side hustle or you already run a small business, this book is for you. Full of actionable insights and core principles, this book acts as a mentor in your entrepreneurial journey. In 2016, Ben and his business partner Mike started with an idea and $1000.

Major General Joseph P. Franklin (ret.) believes almost everything that he is as an adult can be traced back to his days at West Point, where he was not only a cadet but an instructor, football coach, and eventually Commandant of Cadets. U.S. Military Academy graduates are found at the highest levels in every walk of life: military, education, business, medicine, law, and government. However, you don't have to graduate from the U.S. Military Academy to embrace its ideals or to benefit from the wisdom that is taught there.

The age of the distributed team is upon us. Teams can now operate and collaborate from locations other than a central office, and events surrounding the 2020 COVID pandemic have thrown its practicality into sharp relief. Managing a team whose members are distributed across several locations requires a different mindset and will remain a must-have for all areas of business from this point forward. Building and Managing High-Performance Distributed Teams explains what the distributed teams concept means to the future of your company.

Nearly half of working women in the United States are now their household's main breadwinner. And yet, the majority of women still aren't being brought up to think like breadwinners. In fact, they're actually discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner.