Building Business

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

In Business Spotlight Audio für Mai/Juni werden zwei Spezialthemen präsentiert. Im Mittelpunkt des ersten steht der schnelle Aufbau beruflicher Beziehungen zu Menschen...

When it comes to estate planning and the effective transfer of wealth, most discussions involving the terms wealth and money use those terms interchangeably. Although the two are not the same, most estate planners today do not even broach this concept with their clients or include the less-tangible aspects of wealth as they draft an estate plan. They simply develop an estate plan that prepares the family's financial assets to be dumped, divided, deferred, and dissipated among the members of the next generation.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

Anyone can build wealth and create the life they envision for themselves if they enlarge their financial understanding. A successful entrepreneur, George S. Clason translated his knowledge of sound financial principles into parables set in ancient Babylon. More relevant today than ever before, these tales provide straightforward lessons in the laws that govern the building of wealth. Clason’s dynamic storytelling will transport you into the Babylonian empire at its apex, where the basic principles of personal finance were born.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

The most important attribute high-performing organizations have in common is that they are well led. Every organization dreams of having enough leaders. Yet too many organizations take a haphazard or inconsistent approach to leadership development. The result is a dearth of leaders and a failure to leverage the full capacity of the enterprise.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay—and have put some remote protocols in place. But many companies either see the shift to remote work as a threat to their culture and management style, or they just don’t know how to make the transition. It’s time to take advantage of the many opportunities remote work presents. This book will tell you how.

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of setting out on your own and starting your own business is fantastic. It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? It's crucial that you bear this entrepreneur mentality to succeed in business on your own...because most of the principles you'll need to succeed are based off of being a true entrepreneur.

Harry Macklowe is one of the most notorious wheelers and dealers of the real-estate world, and The Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and puts almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real-estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top - and set them up for an enormous fall.

Leo Bottary follows up on his two earlier books about leveraging the power of peers in business and in life. With its roots in CEO and executive peer groups, the team-building framework presented in this audiobook is designed for leaders who want to coach engaged, adaptable, and higher-performing teams. Peernovation embraces lessons from more than a decade of academic research, fieldwork, and personal experiences throughout North America and the United Kingdom.

The people we surround ourselves with may impact our lives more than any other factor, yet most people leave their social lives to chance. What would happen if you treated social skills as though they were indeed skills and became proactive about your social life? Superhuman Social Skills is a transformative book that analyzes and explains how to be likeable, how to converse, how to tell stories, how to make friends, and how to combine those friends to create an incredible social circle.

What if you could make more money every year in business without sacrificing your marriage, family, and friends? What if you could finally have the freedom and income you've always wanted from your business? Imagine how different your life could be if your business ran without needing you 24/7!

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.