Building Business

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

In Business Spotlight Audio für Mai/Juni werden zwei Spezialthemen präsentiert. Im Mittelpunkt des ersten steht der schnelle Aufbau beruflicher Beziehungen zu Menschen...

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Half an audiobook on basketball, half an audiobook on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I believe in you. These four words can mean the difference between a fear of failure and the courage to try".

Nuts and Bolts helps you figure out the stuff that makes people tick. It provides the key to cracking the communication code. It’s rooted in straight talk, without losing a sense of humor. All of us are forced to deal with people who confound and annoy us; this book neutralizes that frustration. Hundreds of thousands have experienced these concepts. Now, it’s your turn. Anywhere there are people, there is behavior; anywhere there is behavior…this book can help.

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay—and have put some remote protocols in place. But many companies either see the shift to remote work as a threat to their culture and management style, or they just don’t know how to make the transition. It’s time to take advantage of the many opportunities remote work presents. This book will tell you how.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of setting out on your own and starting your own business is fantastic. It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? It's crucial that you bear this entrepreneur mentality to succeed in business on your own...because most of the principles you'll need to succeed are based off of being a true entrepreneur.

Leo Bottary follows up on his two earlier books about leveraging the power of peers in business and in life. With its roots in CEO and executive peer groups, the team-building framework presented in this audiobook is designed for leaders who want to coach engaged, adaptable, and higher-performing teams. Peernovation embraces lessons from more than a decade of academic research, fieldwork, and personal experiences throughout North America and the United Kingdom.

The people we surround ourselves with may impact our lives more than any other factor, yet most people leave their social lives to chance. What would happen if you treated social skills as though they were indeed skills and became proactive about your social life? Superhuman Social Skills is a transformative book that analyzes and explains how to be likeable, how to converse, how to tell stories, how to make friends, and how to combine those friends to create an incredible social circle.

Harry Macklowe is one of the most notorious wheelers and dealers of the real-estate world, and The Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and puts almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real-estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top - and set them up for an enormous fall.

Are you tired of feeling like you're stuck in a rut, constantly struggling to break free from bad habits that hold you back from achieving your goals? The truth is, breaking bad habits is hard, and it's even harder to build lasting positive ones. But what if you could overcome the cycle of self-doubt and frustration and unlock a path to lasting success? It starts with understanding "The 7 Pillars of Habit Building," the secret to transforming your behavior and building a strong foundation for success.

What if you could make more money every year in business without sacrificing your marriage, family, and friends? What if you could finally have the freedom and income you've always wanted from your business? Imagine how different your life could be if your business ran without needing you 24/7!

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

“Everyone wants everyone else to change.” That is the fundamental reason why most organizational transformations fail. Leaders want their people to exhibit behaviors that they don’t exhibit themselves. Team members feel powerless to make significant change just because of where they are situated on the organization chart. Improvement Starts with I provides you with a framework to change this through a simple plan that, when followed, will deliver outstanding engagement, improvement, and results, helping you avoid the potholes into which countless companies have fallen.

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

There are millions of people who strive to make a difference in workplace diversity and inclusion. And with this practical, leader-friendly framework, Daily Practices of Inclusive Leaders will equip listeners with the actionable tools they've been searching for. Leaders will learn why they are the key to inclusion; insights for the lifelong journey; successful practices they can start today; and more.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.