Building Business

This is a complete guide to how to create a plan for, open, operate, and market a new small business. This book intends to help you overcome fear and inspire you to own and operate your own small business.

In this book, labor lawyer, former chair of the board of the New York Federal Reserve, and MacArthur "genius" Sara Horowitz brings us a solution to the current crisis of work that’s rooted in the best of American traditions, which she calls mutualism. Horowitz shows how the future of our economic safety net rests on this approach and demonstrates how mutualist organizations have helped us solve common problems in the past and are now quietly driving rural and urban economies alike all over the world.

Studies show that today, the line between being a musician, a businessperson, and a salesperson have become largely blurred. Not only is this a risk for you if you’re trying to succeed in this business, but it also creates an empowering opportunity for you to master the industry. Are you ready to learn how?

Every great business - whether it's a popular pizza restaurant or a baby formula maker - is built on the same core fundamentals. Warren Buffett figured out this universal business truth at an early age, and used it to turn an initial investment of $105,000 into a massive $40 billion fortune. Building a Small Business that Warren Buffett Would Love takes this sound investment methodology and adapts it for small business owners looking to build, grow, or improve their own businesses.

Recruitment methods now include LinkedIn, algorithms, and attracting top talent through the types of flexibility, benefits, and environment the modern workforce demands. From rethinking certifications and degrees to work-from-home options and many other innovations, John W. Mitchell, Ph.D., will challenge you to Fire Your Hiring Habits! As a thought leader in the electronics industry, John brings a global perspective and openness to the ever-changing ways (and places) we work.

In Revenue Revolution: Designing and Building a High-Performing Sales System, the cofounder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

When running a business you want to reach as many potential customers as you can. It doesn't matter if you're selling a product, advertising an artist, offering a service, or operating a website. If you go into a venture making a profit, you want to maximize that profit by getting as many eyes on you as you can. That's where Facebook marketing comes in. It's never been easier to advertise through Facebook.

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.

Have economists neglected trust? The economy is fundamentally a network of relationships built on mutual expectations. More than that, trust is the glue that holds civilization together. Every time we interact with another person - to make a purchase, work on a project, or share a living space - we rely on trust. Institutions and relationships function because people place confidence in them. Benjamin Ho reveals the surprising importance of trust to how we understand our day-to-day economic lives.

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

How do you build the capacity for change in yourselves and your organizations? With examples of coaching programs from around the world, Building the Core Competencies of Change explains the techniques of coaching that build the competencies for growth and change; provides examples of organizations that catalyzed change with the use of strategic coaching programs; and outlines the coaching types, tools, and models used to build core competencies of change in individuals, teams, and whole organizations.

In There Are No Overachievers, renowned speaker and former US swimming coach Brian Biro distills a lifetime of lessons on how to be more energized and passionate about work and life by seizing the WOO. A WOO is a Window of Opportunity - a precious, unrepeatable moment that can impact, redirect, and even reshape our lives, once we recognize and choose to seize them.

Niccolò Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about - innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist. Harvard professor Amy Edmondson and journalist Susan Salter Reynolds explore how to bring into being systems that transform human experience and make the world more livable and sustainable.

A food scientist turned business owner, Carrie started helping people commercialize their recipes and grew the business to a thriving company. But she was managing everything herself. The unsustainability of this became clear 15 years in, when a fire erupts at her manufacturing plant. She is miles away and feels helpless. This devastating feeling gets worse when she arrives at the plant a short time later to find her team standing around watching the fire burn. Carrie knows there’s a better way to run and grow her company.

Are you tired of the rat race? Would you like to be able to live a life with more time to do the things that you love? Would you like to have more time for friends and family? Do you feel like your life is passing you by and you have nothing to show for the time you've invested but a pile of pay stubs? Inside this one-of-a-kind, fully comprehensive five-hour program, author Brad Reis shows you how to set up your very first online business that will create an endless stream of passive income and allow you to start living the life you've dreamed of.

If you have Lyme disease, you know firsthand the desperation that comes from being misdiagnosed, misunderstood, and misdirected. You need straight answers and real solutions, but all you get is the runaround. Riding high as a hard-driving entrepreneur in the solar industry, Taylor Nelson contracted Lyme disease in his mid-twenties. Spiraling down swiftly, he tried everything to feel like himself again, turning himself into a human guinea pig. Taylor shares his deeply personal story, what he tried, how it worked, and how to live a full life in the face of a devastating disease.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

Developed in conjunction with the consultative sales and challenger sales framework, the C.A.R.E. Methodology primarily seeks to alter your mindset and beliefs. This transformation enables you to confidently assist clients in a manner authentic to you while also being comfortable challenging them when it serves their best interests. It’s not so much about tactics, which can often be manipulative if not employed correctly, but rather about adopting a framework.

Building a business is hard enough. Entrepreneurship while dealing with a chronic illness or condition is even harder. Chronic Profit: Building Your Small Business While Managing Persistent Pain shares the story of how one entrepreneur sought freedom from cubicle life along with the flexibility to be a parent and a business owner, and learned to extend herself enough grace and compassion to excel in business while still taking care of herself.