Building Business

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Half an audiobook on basketball, half an audiobook on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I believe in you. These four words can mean the difference between a fear of failure and the courage to try".

Dramatically increase your wealth and secure your retirement by unlocking the “real value” hidden in your business.

The key to personal profit, productivity, and prosperity is enjoyment, enjoying your life and enjoying your work. Now everyone, from secretaries to CEOs, from house painters to housewives, can learn to mix business with pleasure and make every job a labor of love. The Joy of Working is a practical, down-to-earth guide that will help you radiate confidence and competence in everything you do. Step by step and day by day, this unique 30-point program is sure to make your job more satisfying, more exciting, and more fun.

FairWays to Leadership teaches both advanced and novice golfers how to navigate a round of golf using six key leadership traits—curiosity, adaptability, empowerment, integrity, mindfulness, and strategy—at various leadership moments on the golf course. Listeners learn how to play the game and how to develop leadership skills and expand business networks through the interaction that golf provides.

In Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the listener to understand root causes. Finally, he provides listeners with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success.

You got into massage because you want to help others. But when it comes to the business side of things…let’s just say maybe “it’s not a strength”. You find the passion fading as the bank account drops…all you want is consistency and to be able to create a long-term career doing what you love. The good news is we have been there before, with over 29 years of combined experience in massage and business. Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive.

Don Wenner is a master of scaling high-growth, high-profit entrepreneurial companies. In ​Building an Elite Organization​, he walks you through the Elite Execution System his company and other highly successful organizations use to drive growth and improve profitability.

When it comes to estate planning and the effective transfer of wealth, most discussions involving the terms wealth and money use those terms interchangeably. Although the two are not the same, most estate planners today do not even broach this concept with their clients or include the less-tangible aspects of wealth as they draft an estate plan. They simply develop an estate plan that prepares the family's financial assets to be dumped, divided, deferred, and dissipated among the members of the next generation.

Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.

In this book, you'll discover the road map to financial salvation with proven steps to make your business more proficient, productive, and profitable. You'll learn how to unlock the proper mindset for success, practice compounding habits, and set authentic goals. You'll also gain insight into building a positive workplace culture, deciphering core values, and recruiting a team of high-achievers. Plus, you'll learn how to set up systems and processes for increased efficiency, establish consistent cash flow, and create a raving fan base.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

There are millions of people who strive to make a difference in workplace diversity and inclusion. And with this practical, leader-friendly framework, Daily Practices of Inclusive Leaders will equip listeners with the actionable tools they've been searching for. Leaders will learn why they are the key to inclusion; insights for the lifelong journey; successful practices they can start today; and more.

Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.

Turning your gardening passion into a prolific business doesn’t have to be rocket science. We’ll teach you everything about how to grow lavender for profit. If you decided to turn your gardening passion, congratulations! Lavender is the best place to start. While the plant thanks you with its alluring fragrance for nurturing it, it is virtually every industry’s favorite, making it one of the most profitable plants to grow. This lovely member of the mint family will make itself desirable fresh or dried, in soap, incense, or potpourri.

This book is your treasure chest, revealing confidential insights and providing comprehensive knowledge on the secret application of Chat GPT in a startup environment. It's your classified toolkit that helps you leverage the concealed potential of AI in your everyday business tasks, from drafting cryptic emails to managing hidden crises, from customer retention secrets to developing a veiled company culture, and much more.

In the groundbreaking new book Accelerate (XLR8), leadership, change-management expert, and best-selling author John Kotter provides a fascinating answer - and a powerful new framework for competing and winning in a world of constant turbulence and disruption. Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight accelerators that drive it, and how leaders must create urgency in others through role modeling.

In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes.