Building Business

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Unlock the secret to earning big and building a thriving, passive income with ChatGPT Millionaire! This powerful 3-in-1 guide combines the knowledge from three bestselling books into one comprehensive blueprint for success. Whether you’re an aspiring entrepreneur, a side hustler, or a seasoned business owner, this book will show you how to harness the transformative power of ChatGPT to create sustainable wealth in the modern world.

As a leader, you have work that is complex, full of ups and downs. Your ability to be resilient - to pick yourself up after setbacks and keep on going no matter the challenges - is critical not only to successful leadership but also to fostering teams, generating collaboration, and igniting your organization. In this breakthrough book, veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry can be an invaluable tool to build that resilience.

Your company's success doesn't start with "why" — it starts with "what." In today's overcrowded markets, the difference between leading and following comes down to how clearly you can stake out your territory. "Start With What" challenges the conventional wisdom that purpose must come first. Through detailed analysis of market leaders like Salesforce, Tesla, and Peloton, this book reveals how the most successful companies begin with crystal-clear market definition before building their inspirational "why.

Trust is a basic, intuitive human reaction; it holds the fabric of our society together. Unfortunately, trust is at an all-time low in our institutions, governments, health care, and law enforcement. Losing someone’s trust is easy—building it back is much harder. Darryl Stickel, one of the world’s foremost experts on trust, moves away from the traditional approach of influencing people’s willingness to trust—the con artist’s tactic—to employing levers which leaders can “pull” to close the gap between how much they are trusted and how much they should be.

The Emotional Intelligence Advantage equips you with the insights, strategies, and hands-on exercises needed to overcome challenges, build confidence, and enhance relationships—both personally and professionally. This interactive guide blends knowledge with action, empowering you to practice emotional intelligence (E.I.) in real time.

In today's digital landscape, building a standout online business is more important than ever. With millions of online stores vying for attention, how can you ensure that your brand shines brightly and captivates your target audience? This game-changing audiobook is your blueprint to mastering the art of building a memorable and profitable Shopify brand. From crafting a compelling brand story to developing a robust marketing strategy, you'll learn the strategies used by industry titans to create brands that resonate and leave a lasting impression.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional.

In this inspiring and insightful book, Dr. Mendez seamlessly intertwines timeless Christian values with cutting-edge entrepreneurial wisdom, guiding listeners towards creating and running businesses that are not only financially successful but also deeply rooted in purpose and integrity. Through real-life biblical anecdotes, practical strategies, and profound reflections, this book illuminates how faith can be the cornerstone of ethical and prosperous entrepreneurship.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Temptations are everywhere. The pull toward living an unhealthy life is strong. With an eye towards virtue, ethics. and wisdom, both ancient and modern, Building Healthy Habits is the ultimate starting guide to living virtuously.

The people we surround ourselves with may impact our lives more than any other factor, yet most people leave their social lives to chance. What would happen if you treated social skills as though they were indeed skills and became proactive about your social life? Superhuman Social Skills is a transformative book that analyzes and explains how to be likeable, how to converse, how to tell stories, how to make friends, and how to combine those friends to create an incredible social circle.

In today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

Blue-Collar Leadership® & Culture will help you understand why culture is the key to becoming a sought after employer of choice within your industry. Culture matters because those who work there will determine who wants to work there.