Building Business

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

Here’s the deal: You may love the idea of starting your own eyelash business, but you have no idea where to get started. Fortunately, this book will give you the blueprint you need to build an eyelash extension business that you will love. Just imagine what life would be like being your own boss, setting your own hours, and being in control of your income. Achieving these things can be easy with the proper knowledge. It doesn’t have to take years of learning from your own mistakes to be successful with this business.

As a leader, you have work that is complex, full of ups and downs. Your ability to be resilient - to pick yourself up after setbacks and keep on going no matter the challenges - is critical not only to successful leadership but also to fostering teams, generating collaboration, and igniting your organization. In this breakthrough book, veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry can be an invaluable tool to build that resilience.

Trust is a basic, intuitive human reaction; it holds the fabric of our society together. Unfortunately, trust is at an all-time low in our institutions, governments, health care, and law enforcement. Losing someone’s trust is easy—building it back is much harder. Darryl Stickel, one of the world’s foremost experts on trust, moves away from the traditional approach of influencing people’s willingness to trust—the con artist’s tactic—to employing levers which leaders can “pull” to close the gap between how much they are trusted and how much they should be.

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

Not just another book on communication. Adaptive Listening helps you up-level the under-trained side of communication amidst the realities of a hectic workday. Researched and tested exclusively in the work setting, Adaptive Listening moves you beyond active listening, embracing easy-to-remember techniques that strengthen relationships and get work done more effectively.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Temptations are everywhere. The pull toward living an unhealthy life is strong. With an eye towards virtue, ethics. and wisdom, both ancient and modern, Building Healthy Habits is the ultimate starting guide to living virtuously.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

Create loyal, engaged, and results-focused teams and organizations using a practical five-part servant leadership formula. Think of a world where people go to work completely engaged, are inspired to do more than they ever thought possible, remain 100% loyal to the teams and organizations they belong to, are achieving mind-blowing results, and gladly and even passionately follow their leader's direction. Is that a world you want to be a part of? The reality is, you really can!

The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these "soft skills" trending above technical knowledge in executive wish lists, this audiobook provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

The key to personal profit, productivity, and prosperity is enjoyment, enjoying your life and enjoying your work. Now everyone, from secretaries to CEOs, from house painters to housewives, can learn to mix business with pleasure and make every job a labor of love. The Joy of Working is a practical, down-to-earth guide that will help you radiate confidence and competence in everything you do. Step by step and day by day, this unique 30-point program is sure to make your job more satisfying, more exciting, and more fun.

Building a Successful Social Venture integrates leaning from the experience of hundreds of social enterprises that have participated in GSBI accelerator programs to formalize knowledge about what works. It provides rich case studies from social ventures to illustrate practice-based theories that combine the acumen of Silicon Valley executives with the intimate on-the-ground insights of social entrepreneurs working globally to eradicate poverty.

Would you like to create habits that will permanently stick and finally make the changes you want in life? Imagine if you could build powerful habits that you'll consistently stick to for the rest of your life. What if you could finally break the shackles of procrastination and stay on track with your most important habits day after day? How much more do you think you could achieve in the next five years? Twenty years?

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.