Building Business

Anyone can build wealth and create the life they envision for themselves if they enlarge their financial understanding. A successful entrepreneur, George S. Clason translated his knowledge of sound financial principles into parables set in ancient Babylon. More relevant today than ever before, these tales provide straightforward lessons in the laws that govern the building of wealth. Clason’s dynamic storytelling will transport you into the Babylonian empire at its apex, where the basic principles of personal finance were born.

Learn how these author-entrepreneur moms hit a wall, pivoted, built even stronger businesses, and now each has a million-dollar story making a difference and changing their children’s lives. Best of all, they’ll share with you secrets of building wildly successful businesses while raising entrepreneurial kids; businesses like real estate investing, buying and flipping real estate, network marketing, blogging, finance, ecommerce, Fulfillment by Amazon, and more!

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

In Business Spotlight Audio für Mai/Juni werden zwei Spezialthemen präsentiert. Im Mittelpunkt des ersten steht der schnelle Aufbau beruflicher Beziehungen zu Menschen...

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

It's official. For the first time, the World Health Organization has classified burnout as a health problem. Renowned motivational speaker Eileen McDargh proposes that to tackle it, we must learn to break out of energy-draining thoughts and behaviors. Resilience, she argues, is strictly a matter of energy management - by better managing your energy, you can both build resiliency and overcome burnout. McDargh guides the listener through the process of identifying energy drains and implementing strategies for handling them, whatever phase of life you are in.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay—and have put some remote protocols in place. But many companies either see the shift to remote work as a threat to their culture and management style, or they just don’t know how to make the transition. It’s time to take advantage of the many opportunities remote work presents. This book will tell you how.

As a professional realtor, it's easy to forget that you're not just selling real estate, you're running a business. Chances are, the training you've received has been focused on regulations and legal issues, but did nothing to increase your sales, marketing, and financial savvy. This book will change all that. It's time to start thinking like an entrepreneur. In Blueprint, Garry Creath and Chris Scott show you how to develop a solid business plan, set long- and short-term goals, research a potential market and structure, track your finances, and much more.

Making meaningful connections with other humans is one of the great joys in life. We may form lifelong personal or professional friendships, we may connect with someone with shared experience through a season of our lives or we may just have a great conversation. This is relationship building which in business circles we refer to as “networking”. Along the way networking became less about forming human connections and transitioned, at least in business to become transactional and centered around how we can extract value from others to benefit ourselves.

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate.

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

The most important attribute high-performing organizations have in common is that they are well led. Every organization dreams of having enough leaders. Yet too many organizations take a haphazard or inconsistent approach to leadership development. The result is a dearth of leaders and a failure to leverage the full capacity of the enterprise.

Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of setting out on your own and starting your own business is fantastic. It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? It's crucial that you bear this entrepreneur mentality to succeed in business on your own...because most of the principles you'll need to succeed are based off of being a true entrepreneur.

Being a good manager is not a natural skill for anyone, but it’s an easy-to-learn discipline that will allow you to develop a strong team and create an environment that amplifies the skills of everyone on your team. This book breaks down the basics of each aspect that new managers struggle with most. New Managers covers key leadership topics facing any manager.

Harry Macklowe is one of the most notorious wheelers and dealers of the real-estate world, and The Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and puts almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real-estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top - and set them up for an enormous fall.