Building Business

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.

Overthinking Books for Women is an enlightening trilogy meticulously designed to guide women through the complex maze of overthinking towards the serene landscapes of self-awareness, enriched relationships, and emotional resilience. This comprehensive series serves as a beacon for those seeking to dismantle the barriers of over-analysis that hinder personal and relational growth, employing a compassionate and empowering narrative to foster a transformative journey of introspection and connection.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

The Science of Getting Rich: The Complete Original Edition is a New Thought classic that has helped countless people achieve their dreams and secure financial success. The inspiration behind Rhonda Byrne’s best-selling book The Secret, The Science of Getting Rich offers a transformative path to success by showing listeners how to use the power of thought, willpower, and intention to create wealth of all kinds in their lives. Author Wallace D. Wattles was a formative writer of the New Thought tradition.

10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.

Have you noticed that on some days, everything seems to go so smoothly? Those times when everybody shares the same deadline and all of a sudden everything gets done. What’s going on here? What’s different in these scenarios? At the core of each situation is a replicable occurrence, a behavior pattern, or a trend you can understand and utilize. In fact, with just a little bit of heightened awareness and increased focus on your situation, you can pinpoint these exact patterns and recreate them at will.

Discover the real-life journey of scaling a small business to $1 Million in annual sales. Whether you are thinking about starting a side hustle or you already run a small business, this book is for you. Full of actionable insights and core principles, this book acts as a mentor in your entrepreneurial journey. In 2016, Ben and his business partner Mike started with an idea and $1000.

The Culture Blueprint is a systematic guide to building a company culture. This audiobook is about fostering committed, enthusiastic employees. Distilling his years of experience teaching culture-building to companies like Google, P&G, and Amazon.

Over the last 60 years, women's lives have transformed from generation to generation. Without a template to follow, women make important decisions blindly, groping for a way forward, winging it, and hoping it all works out. Whether you're deciding if you should pass up a promotion in favor of more flex time, planning when to get pregnant, or wondering what the ramifications are of being the only person in your house who ever unloads the dishwasher, The Ambition Decisions is a guide to the changes that may seem arbitrary but are life defining, by women who've been there.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.

From Wrenches to Riches: The Ultimate Guide to Building a Thriving HVAC Business is your indispensable guide to taking your HVAC business to unprecedented heights. Penned by the experts at Epic Network, this comprehensive and practical audiobook is designed to navigate the competitive landscape of the home services industry. Whether you're a seasoned professional or a newcomer, this 12-hour guide is replete with key strategies, step-by-step actions, and insider secrets propelling your business towards growth and success.

Look no further than the Amazon Associates Blueprint. This comprehensive guide provides you with a step-by-step roadmap to navigate the world of affiliate marketing and create a thriving online business using the Amazon Associates program.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential.

Being a good manager is not a natural skill for anyone, but it’s an easy-to-learn discipline that will allow you to develop a strong team and create an environment that amplifies the skills of everyone on your team. This book breaks down the basics of each aspect that new managers struggle with most. New Managers covers key leadership topics facing any manager.

Do you want to be successful in network and multi-level marketing, enabling you to work smarter and not harder? If so then keep reading.... Are you feeling overwhelmed on where to start with network marketing? Are you unsure on how MLM can grow for you? Are you concerned about rejection and how to deal with it? The solution is Network and Multi-Level Marketing Pro, a valuable tool that will show you how to build and develop company sales, through up to date distribution network techniques that engage directly with the customer.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.