Building Construction Business

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

In this audiobook, you'll learn about web analytics, with particular focus given on the different technologies and methods used for on-site analytics.

Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services.

This audiobook will take you through some useful tips for making money behind your keyboard. You'll be taken through the important pointers in each method, and, where applicable, you'll be given reviews of relevant resources (complete with pros and cons) you can use to increase your output. You'll also gain valuable insights on existing strategies you may have to exploit.

In this section, you'll be taken through the basics of creating quality content. About 10 years ago, it was enough to have a mildly interesting site bloated with banner ads and links because of pay per click (PPC) advertising and spammy/blackhat SEO. Today, people are becoming more critical and vigilant of the sites they visit. It's easy to mislead people and trick them into visiting and viewing your blog, but as the cliché goes, you can fool people only once.

In this audiobook, you'll learn the advantages of email marketing, the various types of email messages, the basics of copywriting, and how to build an email list. You'll gain an understanding of why email marketing is important in setting up a website, especially if it's for business purposes. You'll also learn to create different email marketing messages and try to come up with your own based on the given models.