Building Construction Business

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

Are you fed up running your construction company? Sick of not being paid what you are worth? Stressed out with poor cashflow and low profits? Would you like to have a proven strategy to give you more time, freedom and money? Building Your Future is a practical business guide designed specifically for business owners in the construction and service industry who want to grow a highly successful and profitable business while reclaiming more time and freedom.

At the end of this audiobook, you would have found your niche in the industry, which is the first step to venturing into a successful business online. You will know why niche marketing is viable. You will learn why you should focus on a specific target audience to ensure success in the business.

In this audiobook, you'll learn the advantages of email marketing, the various types of email messages, the basics of copywriting, and how to build an email list. You'll gain an understanding of why email marketing is important in setting up a website, especially if it's for business purposes. You'll also learn to create different email marketing messages and try to come up with your own based on the given models.

In this audiobook, you'll learn about web analytics, with particular focus given on the different technologies and methods used for on-site analytics.

This audiobook will teach you how you can market your website in order to drive traffic and get your content spread to a wider network. You'll learn how to make use of popular social media sites such as Facebook, Twitter, Google+, and LinkedIn in promoting your content, as well as other sites such as Reddit and Digg.

This audiobook is a discussion on how to choose and buy domain names. It includes a simple explanation of what a domain name really is and why a monetized blog needs to have its own domain name. Other important topics include how to choose the best domain name for a website or blog, registering one's chosen domain name, and what to do when the domain name is already taken.

In this section you will learn all the key information you need about web hosting and hosting services in order for you to get your WordPress site up and running. After giving you a general look into what it is and what it can do for you, this section will also explain the most important factors that you have to consider when looking for the best hosting services that will complement your needs.

This audiobook will take you through some useful tips for making money behind your keyboard. You'll be taken through the important pointers in each method, and, where applicable, you'll be given reviews of relevant resources (complete with pros and cons) you can use to increase your output. You'll also gain valuable insights on existing strategies you may have to exploit.

In this section, you'll be taken through the basics of creating quality content. About 10 years ago, it was enough to have a mildly interesting site bloated with banner ads and links because of pay per click (PPC) advertising and spammy/blackhat SEO. Today, people are becoming more critical and vigilant of the sites they visit. It's easy to mislead people and trick them into visiting and viewing your blog, but as the cliché goes, you can fool people only once.

Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services.