Business Advertising
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Version intégrale
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Au global
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Version intégrale
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Au global
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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The Mortgage Marketing Manifesto
- Unlocking the Holy Grail of Mortgage Lead Generation
- Auteur(s): Andrew Pawlak
- Narrateur(s): Andrew Pawlak
- Durée: 5 h et 48 min
- Version intégrale
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Au global
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Histoire
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend.
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The Mortgage Marketing Manifesto
- Unlocking the Holy Grail of Mortgage Lead Generation
- Narrateur(s): Andrew Pawlak
- Durée: 5 h et 48 min
- Date de publication: 2017-11-01
- Langue: Anglais
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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Auteur(s): Roy H. Williams
- Durée: 4 h et 41 min
- Version intégrale
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Au global
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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Would be better read in print
- Écrit par Matthew McQuinn le 2019-07-05
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Durée: 4 h et 41 min
- Date de publication: 2009-01-02
- Langue: Anglais
- With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Auteur(s): Margaret Mark, Carol S. Pearson
- Narrateur(s): Randye Kaye
- Durée: 15 h et 16 min
- Version intégrale
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Au global
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrateur(s): Randye Kaye
- Durée: 15 h et 16 min
- Date de publication: 2022-08-30
- Langue: Anglais
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Auteur(s): Ross Turner
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
- Version intégrale
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
- Date de publication: 2020-12-16
- Langue: Anglais
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Auteur(s): Melanie Savard, Chelsea Dunnett
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Version intégrale
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Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Date de publication: 2024-06-04
- Langue: Anglais
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Elevate your digital presence and master the art of online branding with this essential audiobook bundle, designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Storytelling salvaje
- Auteur(s): Isra Bravo
- Narrateur(s): Isra Bravo
- Durée: 5 h et 2 min
- Version intégrale
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Au global
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Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.
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Storytelling salvaje
- Narrateur(s): Isra Bravo
- Durée: 5 h et 2 min
- Date de publication: 2024-04-12
- Langue: Espagnol
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Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi...
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 7 h et 7 min
- Version intégrale
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Au global
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 7 h et 7 min
- Date de publication: 2022-12-29
- Langue: Anglais
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Join or Die
- Digital Advertising in the Age of Automation
- Auteur(s): Patrick Gilbert
- Narrateur(s): Tyler Behnke
- Durée: 10 h et 16 min
- Version intégrale
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Au global
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Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.
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Join or Die
- Digital Advertising in the Age of Automation
- Narrateur(s): Tyler Behnke
- Durée: 10 h et 16 min
- Date de publication: 2023-02-01
- Langue: Anglais
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Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Version intégrale
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Version intégrale
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Au global
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Performance
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Auteur(s): Matt Golden
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Version intégrale
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Au global
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Performance
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Histoire
If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.
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Useful
- Écrit par Utilisateur anonyme le 2020-12-23
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Date de publication: 2019-02-13
- Langue: Anglais
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If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Version intégrale
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Au global
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Performance
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- Auteur(s): Craig Huey
- Narrateur(s): John Fornoff
- Durée: 4 h et 53 min
- Version intégrale
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Au global
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Performance
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Histoire
You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- Narrateur(s): John Fornoff
- Durée: 4 h et 53 min
- Date de publication: 2020-09-16
- Langue: Anglais
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You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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How to Write a Good Advertisement
- A Short Course in Copywriting
- Auteur(s): Victor O. Schwab
- Narrateur(s): Scott R. Pollak
- Durée: 8 h et 13 min
- Version intégrale
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Au global
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
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How to Write a Good Advertisement
- A Short Course in Copywriting
- Narrateur(s): Scott R. Pollak
- Durée: 8 h et 13 min
- Date de publication: 2023-12-14
- Langue: Anglais
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Friction
- Passion Brands in the Age of Disruption
- Auteur(s): Jeff Rosenblum, Jordan Berg
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Version intégrale
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Au global
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Performance
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Histoire
Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Au global
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Performance
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Histoire
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Auteur(s): Category Pirates, Nicolas Cole, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 54 min
- Version intégrale
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Au global
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Performance
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Histoire
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrateur(s): Jason DeFillippo
- Durée: 54 min
- Date de publication: 2022-11-23
- Langue: Anglais
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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