Business Advertising
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Auteur(s): Tom Eslinger
- Narrateur(s): Jay Snyder
- Durée: 4 h et 35 min
- Version intégrale
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The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Narrateur(s): Jay Snyder
- Durée: 4 h et 35 min
- Date de publication: 2020-07-27
- Langue: Anglais
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A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide, Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Auteur(s): Frankie Fihn
- Narrateur(s): Frankie Fihn
- Durée: 5 h et 10 min
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.
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Excellent read and listen
- Écrit par George Affleck le 2022-08-17
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Narrateur(s): Frankie Fihn
- Durée: 5 h et 10 min
- Date de publication: 2021-03-04
- Langue: Anglais
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- Auteur(s): David A. Vise, Mark Malseed
- Narrateur(s): Stephen Hoye
- Durée: 10 h et 25 min
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The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
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The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- Narrateur(s): Stephen Hoye
- Durée: 10 h et 25 min
- Date de publication: 2005-11-14
- Langue: Anglais
- Here is the story behind one of the most remarkable Internet successes of our time....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Auteur(s): Bill Schley
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
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If you want to lead others into action, this the book is for you!
- Écrit par Utilisateur anonyme le 2024-05-01
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
- Date de publication: 2018-11-23
- Langue: Anglais
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Smarter, Faster, Cheaper
- Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
- Auteur(s): David Sitemen Garland
- Narrateur(s): Erik Synnestvedt
- Durée: 5 h et 59 min
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We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?
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Smarter, Faster, Cheaper
- Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
- Narrateur(s): Erik Synnestvedt
- Durée: 5 h et 59 min
- Date de publication: 2011-05-03
- Langue: Anglais
- We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Sell with Authority
- Own and Monetize Your Agency's Authority Position
- Auteur(s): Drew McLellan, Stephen Woessner
- Narrateur(s): Drew McLellan, Stephen Woessner
- Durée: 4 h et 14 min
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While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that? Agencies are at the cusp of a huge shift. You can own an authority position that will future-proof your agency.
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Sell with Authority
- Own and Monetize Your Agency's Authority Position
- Narrateur(s): Drew McLellan, Stephen Woessner
- Durée: 4 h et 14 min
- Date de publication: 2021-01-15
- Langue: Anglais
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Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency. Sell with Authority can show you how....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Agencynomics
- Fully Revised Edition 2021
- Auteur(s): Spencer Gallagher, Peter Hoole
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
- Version intégrale
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.
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Agencynomics
- Fully Revised Edition 2021
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
- Date de publication: 2022-06-16
- Langue: Anglais
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Influencer Fast Track – from Zero to Influencer in the Next 6 Months!
- 10X Your Marketing & Branding: Coaches, Consultants, Professionals, and Entrepreneurs: Influencer Fast Track® Series, Book 2
- Auteur(s): Gundi Gabrielle
- Narrateur(s): Gundi Gabrielle
- Durée: 2 h et 46 min
- Version intégrale
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Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!
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Influencer Fast Track – from Zero to Influencer in the Next 6 Months!
- 10X Your Marketing & Branding: Coaches, Consultants, Professionals, and Entrepreneurs: Influencer Fast Track® Series, Book 2
- Narrateur(s): Gundi Gabrielle
- Série: Influencer Fast Track, Livre 2
- Durée: 2 h et 46 min
- Date de publication: 2021-05-03
- Langue: Anglais
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Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Listen to find out more....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Auteur(s): Ben McConnell, Jackie Huba
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
- Date de publication: 2006-01-01
- Langue: Anglais
- When customers are truly thrilled about their experience with your product, they can become "evangelists"....
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Prix courant: 28,18$ ou 1 crédit
Prix réduit: 28,18$ ou 1 crédit
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Auteur(s): Pepper Miller
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
- Date de publication: 2018-12-18
- Langue: Anglais
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- Auteur(s): Michael Mogill
- Narrateur(s): Nick Chaiman
- Durée: 5 h et 54 min
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In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- Narrateur(s): Nick Chaiman
- Durée: 5 h et 54 min
- Date de publication: 2019-02-18
- Langue: Anglais
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In The Game Changing Attorney, Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Auteur(s): Sam Deep, Lyle Sussman
- Narrateur(s): Sam Deep, Lyle Sussman
- Durée: 6 h et 46 min
- Version intégrale
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Histoire
If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Narrateur(s): Sam Deep, Lyle Sussman
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 46 min
- Date de publication: 2014-10-14
- Langue: Anglais
- If you're feeling abused or pressured by your prospect, you're doing something wrong....
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Prix courant: 43,98$ ou 1 crédit
Prix réduit: 43,98$ ou 1 crédit
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Auteur(s): Tim Hwang
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
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In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
- Date de publication: 2021-03-16
- Langue: Anglais
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Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008....
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Prix courant: 14,57$ ou 1 crédit
Prix réduit: 14,57$ ou 1 crédit
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
- Version intégrale
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
- Date de publication: 2023-02-03
- Langue: Anglais
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Auteur(s): Gordon Glenister
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
- Version intégrale
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
- Date de publication: 2023-02-27
- Langue: Anglais
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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Prix courant: 25,25$ ou 1 crédit
Prix réduit: 25,25$ ou 1 crédit
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Strategic Marketing Metrics
- Maximizing ROI and Performance
- Auteur(s): Sabuj Hasan
- Narrateur(s): Andrew Baldwin, Sabuj Hasan
- Durée: 8 h et 35 min
- Version intégrale
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Welcome to "Strategic Marketing Metrics: Maximizing ROI and Performance." In this comprehensive guide, we explore the intricacies of modern marketing metrics and strategies. In today's fast-paced and data-driven business environment, understanding and effectively utilizing key metrics is essential for driving success and achieving tangible results. This book is designed to equip marketers, business professionals, and entrepreneurs with the knowledge and tools necessary to navigate the complexities of strategic marketing.
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Strategic Marketing Metrics
- Maximizing ROI and Performance
- Narrateur(s): Andrew Baldwin, Sabuj Hasan
- Durée: 8 h et 35 min
- Date de publication: 2024-04-15
- Langue: Anglais
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Welcome to "Strategic Marketing Metrics: Maximizing ROI and Performance." In this comprehensive guide, we explore the intricacies of modern marketing metrics and strategies.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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up-to-date information about marketing
- Écrit par Brad le 2020-08-06
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
- Date de publication: 2019-02-19
- Langue: Anglais
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A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Auteur(s): Andrew Essex
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Version intégrale
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Au global
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Performance
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Histoire
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Date de publication: 2017-06-13
- Langue: Anglais
- The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 27,79$ ou 1 crédit
Prix réduit: 27,79$ ou 1 crédit
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