Business Advertising
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Differentiate or Die
- Auteur(s): Jack Trout, Steve Rivkin
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
- Version intégrale
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Good concepts, dated predictions
- Écrit par Eric le 2023-02-02
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Differentiate or Die
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
- Date de publication: 2002-04-26
- Langue: Anglais
- In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Auteur(s): Roger Dooley
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Content Machine
- Use Content Marketing to Build a 7-Figure Business with Zero Advertising
- Auteur(s): Dan Norris
- Narrateur(s): Dan Norris
- Durée: 3 h et 22 min
- Version intégrale
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Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.
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Rich with Information
- Écrit par Bradly Helm le 2018-07-29
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Content Machine
- Use Content Marketing to Build a 7-Figure Business with Zero Advertising
- Narrateur(s): Dan Norris
- Durée: 3 h et 22 min
- Date de publication: 2017-09-11
- Langue: Anglais
- Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring a content team....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Auteur(s): Sam Deep, Lyle Sussman
- Narrateur(s): Sam Deep, Lyle Sussman
- Durée: 6 h et 46 min
- Version intégrale
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If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Narrateur(s): Sam Deep, Lyle Sussman
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 46 min
- Date de publication: 2014-10-14
- Langue: Anglais
- If you're feeling abused or pressured by your prospect, you're doing something wrong....
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Prix courant: 43,98$ ou 1 crédit
Prix réduit: 43,98$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Version intégrale
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Auteur(s): Luca Senatore
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
- Date de publication: 2019-07-02
- Langue: Anglais
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Facebook Ads: The Complete Guide to Make Money with Facebook
- How to Use Facebook Ads to Get Leads; Discover How to Build Your Personal Brand. Increase Your Digital Business
- Auteur(s): Daniel Burton
- Narrateur(s): Elizabeth Walter
- Durée: 5 h et 3 min
- Version intégrale
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Do you want to have an effective branding system through Facebook? Would you prefer online earning through Facebook? Do you spend a lot of time in physical marketing techniques and you are not able to acquire a lucrative benefit? Facebook ads are the new gateways to online prosperity these days. With over a million Facebook users using Facebook Ads, business through these ads prove to be less rueful in their manner of execution and provide users with more profit while doing less effort.
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Facebook Ads: The Complete Guide to Make Money with Facebook
- How to Use Facebook Ads to Get Leads; Discover How to Build Your Personal Brand. Increase Your Digital Business
- Narrateur(s): Elizabeth Walter
- Durée: 5 h et 3 min
- Date de publication: 2020-04-27
- Langue: Anglais
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Facebook ads are the new gateways to online prosperity these days. With over a million Facebook users using Facebook Ads, business through these ads prove to be less rueful in their manner of execution and provide users with more profit while doing less effort....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Auteur(s): Peter Wilken
- Narrateur(s): Peter Wilken
- Durée: 10 h et 6 min
- Version intégrale
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Narrateur(s): Peter Wilken
- Durée: 10 h et 6 min
- Date de publication: 2024-04-04
- Langue: Anglais
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies.
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Auteur(s): Bill Stinnett
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
- Date de publication: 2021-07-23
- Langue: Anglais
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Prix courant: 16,06$ ou 1 crédit
Prix réduit: 16,06$ ou 1 crédit
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Auteur(s): Adam Morgan
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Date de publication: 2020-07-09
- Langue: Anglais
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Becoming Remarkable
- Auteur(s): Fred Joyal
- Narrateur(s): Fred Joyal
- Durée: 5 h et 47 min
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Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
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Becoming Remarkable
- Narrateur(s): Fred Joyal
- Durée: 5 h et 47 min
- Date de publication: 2016-02-25
- Langue: Anglais
- Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend....
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Prix courant: 25,00$ ou 1 crédit
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Agencynomics
- Fully Revised Edition 2021
- Auteur(s): Spencer Gallagher, Peter Hoole
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
- Version intégrale
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.
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Agencynomics
- Fully Revised Edition 2021
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
- Date de publication: 2022-06-16
- Langue: Anglais
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey....
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Prix courant: 25,00$ ou 1 crédit
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Version abrégée
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Au global
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Performance
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Histoire
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Date de publication: 2006-08-18
- Langue: Anglais
- Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
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Prix courant: 23,35$ ou 1 crédit
Prix réduit: 23,35$ ou 1 crédit
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Mural Money
- An Artist's Guide to Creating Your Dream Career
- Auteur(s): Andrea Ehrhardt
- Narrateur(s): Andrea Ehrhardt
- Durée: 15 h et 22 min
- Version intégrale
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Have you ever wondered why there are so many talented artists out there, but few seem to make a living from their creativity? Andrea Ehrhardt is a six-figure artist and business coach who shares her knowledge to help those who are ready to go from being a hobbyist to becoming their own full-time creative boss. Build your unique art brand, connect with your target audience, become the go-to artist in your area, and love what you do for a living. This is your guide to help you break into the art world and live a life of creativity and financial freedom!
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Informative & Captivating
- Écrit par Miles le 2022-05-17
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Mural Money
- An Artist's Guide to Creating Your Dream Career
- Narrateur(s): Andrea Ehrhardt
- Durée: 15 h et 22 min
- Date de publication: 2022-01-10
- Langue: Anglais
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Have you ever wondered why there are so many talented artists out there, but few seem to make a living from their creativity? Andrea Ehrhardt is a six-figure artist and business coach who shares her knowledge....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Auteur(s): Bill Schley
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
- Version intégrale
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.
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If you want to lead others into action, this the book is for you!
- Écrit par Utilisateur anonyme le 2024-05-01
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The Micro-Script Rules
- How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
- Narrateur(s): Bill Schley
- Durée: 3 h et 40 min
- Date de publication: 2018-11-23
- Langue: Anglais
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Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Auteur(s): Jack Mitchell
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
- Version intégrale
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Au global
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.
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A good read for every compnay
- Écrit par James le 2019-02-20
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Hug Your Customers
- The Proven Way to Personalize Sales and Achieve Astounding Results
- Narrateur(s): Jack Mitchell
- Durée: 7 h et 54 min
- Date de publication: 2015-04-14
- Langue: Anglais
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If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Auteur(s): Max Plitt
- Narrateur(s): Tim Edwards, KC Wayman
- Durée: 5 h et 22 min
- Version intégrale
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Au global
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Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth, six reasons why people fail when building their social media presence, how to build your business and personal brand via social media, how to use social media for specific franchises, and much more.
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Narrateur(s): Tim Edwards, KC Wayman
- Série: Entrepreneur And Personal Branding 101, Livre 1-2
- Durée: 5 h et 22 min
- Date de publication: 2019-01-30
- Langue: Anglais
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Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth and more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- Auteur(s): Michael Mogill
- Narrateur(s): Nick Chaiman
- Durée: 5 h et 54 min
- Version intégrale
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Au global
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In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- Narrateur(s): Nick Chaiman
- Durée: 5 h et 54 min
- Date de publication: 2019-02-18
- Langue: Anglais
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In The Game Changing Attorney, Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients....
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Prix courant: 25,00$ ou 1 crédit
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Version intégrale
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Au global
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Histoire
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- Auteur(s): David A. Vise, Mark Malseed
- Narrateur(s): Stephen Hoye
- Durée: 10 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
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The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- Narrateur(s): Stephen Hoye
- Durée: 10 h et 25 min
- Date de publication: 2005-11-14
- Langue: Anglais
- Here is the story behind one of the most remarkable Internet successes of our time....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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