Business Advertising
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Auteur(s): Andrew Essex
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Version intégrale
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The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Date de publication: 2017-06-13
- Langue: Anglais
- The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads....
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Prix courant: 27,79$ ou 1 crédit
Prix réduit: 27,79$ ou 1 crédit
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
- Date de publication: 2023-04-19
- Langue: Anglais
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Affiliate Marketing for Beginners 2024
- Essential Strategies to Make Money Earning Passive Income - Unlock the Power of Strategic Partnerships and Maximize Your Online Earnings
- Auteur(s): Maxwell Cyberstein
- Narrateur(s): Jason Belvill
- Durée: 4 h et 7 min
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Ready to transform your financial future and embrace the freedom of passive income? "Affiliate Marketing Mastery: The Ultimate Guide to Generating Wealth Online" is your key to financial independence through affiliate marketing. This practical guide reveals strategies used by successful affiliate marketers to create a steady income from home. Perfect for beginners and experienced marketers alike, it offers actionable steps, insider tips, and motivation to succeed.
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Affiliate Marketing for Beginners 2024
- Essential Strategies to Make Money Earning Passive Income - Unlock the Power of Strategic Partnerships and Maximize Your Online Earnings
- Narrateur(s): Jason Belvill
- Durée: 4 h et 7 min
- Date de publication: 2024-07-02
- Langue: Anglais
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Ready to transform your financial future and embrace the freedom of passive income? "Affiliate Marketing Mastery: The Ultimate Guide to Generating Wealth Online" is your key to financial independence through affiliate marketing.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Platform
- The Art and Science of Personal Branding
- Auteur(s): Cynthia Johnson
- Narrateur(s): Cynthia Johnson
- Durée: 6 h et 34 min
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
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Take it in!
- Écrit par Patricia Hall le 2021-10-05
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Platform
- The Art and Science of Personal Branding
- Narrateur(s): Cynthia Johnson
- Durée: 6 h et 34 min
- Date de publication: 2019-02-05
- Langue: Anglais
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Anatomy of Humbug
- How to Think Differently About Advertising
- Auteur(s): Paul Feldwick
- Narrateur(s): Paul Feldwick
- Durée: 5 h
- Version intégrale
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How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
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The Anatomy of Humbug
- How to Think Differently About Advertising
- Narrateur(s): Paul Feldwick
- Durée: 5 h
- Date de publication: 2019-12-18
- Langue: Anglais
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How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? Listen to find out more....
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Prix courant: 17,16$ ou 1 crédit
Prix réduit: 17,16$ ou 1 crédit
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Auteur(s): Gordon Glenister
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
- Date de publication: 2023-02-27
- Langue: Anglais
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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Prix courant: 25,25$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Relaunch Your Novel
- Breathe Life Into Your Backlist
- Auteur(s): Chris Fox
- Narrateur(s): Ryan Kennard Burke
- Durée: 2 h et 3 min
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Have you launched a novel, or many novels, only to have them land with a whimper? Have you had a great-selling book or series slowly fade away to obscurity? What if you could relaunch those books, turning your backlist into a great source of income?
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Relaunch Your Novel
- Breathe Life Into Your Backlist
- Narrateur(s): Ryan Kennard Burke
- Série: Write Faster, Write Smarter, Livre 6
- Durée: 2 h et 3 min
- Date de publication: 2017-07-28
- Langue: Anglais
- Have you launched a novel, or many novels, only to have them land with a whimper? Have you had a great-selling book or series slowly fade away to obscurity?....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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TikTok Your Business to Success
- Your Ultimate Business Guide to Increasing Your Sales Using TikTok
- Auteur(s): Herbert King
- Narrateur(s): John H. Fehsken
- Durée: 4 h et 59 min
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The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.
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TikTok Your Business to Success
- Your Ultimate Business Guide to Increasing Your Sales Using TikTok
- Narrateur(s): John H. Fehsken
- Durée: 4 h et 59 min
- Date de publication: 2022-08-10
- Langue: Anglais
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The time is ripe for small and medium businesses to step out of their confines and start thinking big....
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Prix courant: 18,74$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Social Media Marketing
- Easy Steps to Rapid Growth, Stress-Free Advertising and Online Presence
- Auteur(s): Skyline Publications
- Narrateur(s): Gretchen Weber
- Durée: 4 h et 37 min
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Social media is like the secret power-up juice for your business... Discover how to harness its magic now! Social media isn't just for big brands; it's your key to connect, engage, and build loyalty. It's about making your business soar with the right strategy. This guide offers everything you need to create a successful social media marketing journey.
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Social Media Marketing
- Easy Steps to Rapid Growth, Stress-Free Advertising and Online Presence
- Narrateur(s): Gretchen Weber
- Durée: 4 h et 37 min
- Date de publication: 2024-05-16
- Langue: Anglais
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Social media is like the secret power-up juice for your business... Discover how to harness its magic now!
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Prix courant: 18,74$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Getting Noticed
- A No-Nonsense Guide to Standing Out and Selling More for Momtrepreneurs Who ‘Ain’t Got Time for That’
- Auteur(s): Lindsay Teague Moreno
- Narrateur(s): Lindsay Teague Moreno
- Durée: 1 h et 44 min
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Getting Noticed isn’t the secret to social media, but rather a no-fluff, take-charge guide to the way we present ourselves and our businesses, and how we connect with consumers online. Author Lindsay Teague Moreno knows the hardcore mom life. In between wash cycles, putting the kids to bed for the fifth time, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of over 300,000 people producing over $15 million dollars each month in just three years.
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She’s my favourite author
- Écrit par Kylie Martin le 2021-01-06
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Getting Noticed
- A No-Nonsense Guide to Standing Out and Selling More for Momtrepreneurs Who ‘Ain’t Got Time for That’
- Narrateur(s): Lindsay Teague Moreno
- Durée: 1 h et 44 min
- Date de publication: 2019-01-01
- Langue: Anglais
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From author, podcaster, and business owner Lindsay Teague Moreno, Getting Noticed - the inspiring and instructional guide for anyone looking to become more intentional about their social media and get real results - is now available in audio....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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POP!
- Create the Perfect Pitch, Title, and Tagline for Anything
- Auteur(s): Sam Horn
- Narrateur(s): Sam Horn
- Durée: 7 h et 21 min
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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
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POP!
- Create the Perfect Pitch, Title, and Tagline for Anything
- Narrateur(s): Sam Horn
- Durée: 7 h et 21 min
- Date de publication: 2023-03-07
- Langue: Anglais
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Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Dental Marketing Secrets
- Digital Marketing Strategies to Grow Your Practice and Get More Patients Online
- Auteur(s): Jared Braverman
- Narrateur(s): Jared Braverman
- Durée: 50 min
- Version intégrale
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Au global
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Dental marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews, and your potential clients will go to another dentist. Fail to retain your customers and increase their lifetime value (LTV), and you face a constant uphill battle to get new and profitable customers. Not to mention the difficulties, time, and money wasted on trying to get qualified customers.
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Dental Marketing Secrets
- Digital Marketing Strategies to Grow Your Practice and Get More Patients Online
- Narrateur(s): Jared Braverman
- Durée: 50 min
- Date de publication: 2021-12-10
- Langue: Anglais
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Dental marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews, and your potential clients will go to another dentist....
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Prix courant: 8,07$ ou 1 crédit
Prix réduit: 8,07$ ou 1 crédit
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How to Brand Your Home-Based Business
- Work from Home Series, Book 4
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 27 min
- Version intégrale
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Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business. That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.
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How to Brand Your Home-Based Business
- Work from Home Series, Book 4
- Narrateur(s): Anna Crowe
- Durée: 3 h et 27 min
- Date de publication: 2016-12-02
- Langue: Anglais
- Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself....
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Prix courant: 18,74$ ou 1 crédit
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Ads for Authors Who Hate Math
- Write Faster, Write Smarter
- Auteur(s): Chris Fox
- Narrateur(s): Ryan Kennard Burke
- Durée: 2 h et 16 min
- Version intégrale
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Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You'll invest that time learning to find better images, and writing better marketing copy. You'll learn how to refine audiences, and the best part? You'll learn how to fit all this into 30 minute chunks. You'll learn to systematize your ad spend in a sustainable way that frees you up to write.
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Ads for Authors Who Hate Math
- Write Faster, Write Smarter
- Narrateur(s): Ryan Kennard Burke
- Série: Write Faster, Write Smarter, Livre 8
- Durée: 2 h et 16 min
- Date de publication: 2019-07-29
- Langue: Anglais
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Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Unlabel
- Selling You Without Selling Out
- Auteur(s): Marc Ecko
- Narrateur(s): Todd Haberkorn, Marc Ecko
- Durée: 8 h et 47 min
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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decent story, but a bit misleading.
- Écrit par Utilisateur anonyme le 2021-01-13
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Unlabel
- Selling You Without Selling Out
- Narrateur(s): Todd Haberkorn, Marc Ecko
- Durée: 8 h et 47 min
- Date de publication: 2013-10-01
- Langue: Anglais
- Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Music Business & Marketing Accelerator Using Instagram
- A Musicians Guide for Gaining Followers, Building Your Personal Brand, Selling Music While Leveraging Social Media and Online Advertising
- Auteur(s): Chris Greenwood
- Narrateur(s): Chris Greenwood
- Durée: 2 h et 32 min
- Version intégrale
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Au global
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Histoire
Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.
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Music Business & Marketing Accelerator Using Instagram
- A Musicians Guide for Gaining Followers, Building Your Personal Brand, Selling Music While Leveraging Social Media and Online Advertising
- Narrateur(s): Chris Greenwood
- Durée: 2 h et 32 min
- Date de publication: 2022-01-14
- Langue: Anglais
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Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you....
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Prix courant: 8,71$ ou 1 crédit
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Becoming Remarkable
- Auteur(s): Fred Joyal
- Narrateur(s): Fred Joyal
- Durée: 5 h et 47 min
- Version intégrale
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Au global
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Performance
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Histoire
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
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Becoming Remarkable
- Narrateur(s): Fred Joyal
- Durée: 5 h et 47 min
- Date de publication: 2016-02-25
- Langue: Anglais
- Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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