Business Advertising
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Auteur(s): Pauline Brown
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Okay
- Écrit par MMH Toronto le 2020-10-23
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
- Date de publication: 2019-11-26
- Langue: Anglais
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Auteur(s): Carrie Melissa Jones, Charles Vogl
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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It's Time to Come Together
- Écrit par Jody Harbour le 2023-03-27
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
- Date de publication: 2020-05-15
- Langue: Anglais
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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Prix courant: 28,23$ ou 1 crédit
Prix réduit: 28,23$ ou 1 crédit
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Auteur(s): Roy H. Williams
- Durée: 4 h et 41 min
- Version intégrale
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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Would be better read in print
- Écrit par Matthew McQuinn le 2019-07-05
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Durée: 4 h et 41 min
- Date de publication: 2009-01-02
- Langue: Anglais
- With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising....
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Prix courant: 18,77$ ou 1 crédit
Prix réduit: 18,77$ ou 1 crédit
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Build Your Audience: The 60-Day Traffic Attraction Playbook to Increase Your Leads and Sales as a Writer, Coach, or Speaker
- Your Message Matters Series, Book 4
- Auteur(s): Jonathan Milligan
- Narrateur(s): Jonathan Milligan
- Durée: 4 h et 3 min
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Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.
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Build Your Audience: The 60-Day Traffic Attraction Playbook to Increase Your Leads and Sales as a Writer, Coach, or Speaker
- Your Message Matters Series, Book 4
- Narrateur(s): Jonathan Milligan
- Série: Your Message Matters Series, Livre 4
- Durée: 4 h et 3 min
- Date de publication: 2024-08-23
- Langue: Anglais
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With "Build Your Audience," you'll gain the knowledge and confidence to attract and retain followers who are eager to hear your message.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Auteur(s): Margaret Mark, Carol S. Pearson
- Narrateur(s): Randye Kaye
- Durée: 15 h et 16 min
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrateur(s): Randye Kaye
- Durée: 15 h et 16 min
- Date de publication: 2022-08-30
- Langue: Anglais
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Auteur(s): Luca Senatore
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
- Date de publication: 2019-07-02
- Langue: Anglais
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Summary of How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships by Leil Lowndes: Key Takeaways & Analysis
- Auteur(s): Best Self Audio
- Narrateur(s): Best Self Audio
- Durée: 1 h et 31 min
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Leil Lowndes is a psychologist, motivational speaker, and author who specializes in communication. She authored ten best-selling books and has appeared on countless talk shows. How to Talk to Anyone was published in 2003 and has remained popular since. It is aimed at people looking to improve their business and social relationships. This audiobook encapsulates key takeaways found in the original book. We’ve also provided an in-depth analysis as well as removing any fluff to save you hours of your time.
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Summary of How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships by Leil Lowndes: Key Takeaways & Analysis
- Narrateur(s): Best Self Audio
- Durée: 1 h et 31 min
- Date de publication: 2020-01-31
- Langue: Anglais
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Leil Lowndes is a psychologist, motivational speaker, and author who specializes in communication. She authored ten best-selling books and has appeared on countless talk shows. How to Talk to Anyone was published in 2003 and has remained popular since....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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Practical tips
- Écrit par Michelle le 2024-07-25
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
- Date de publication: 2014-10-22
- Langue: Anglais
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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Prix courant: 15,57$ ou 1 crédit
Prix réduit: 15,57$ ou 1 crédit
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Auteur(s): Ross Turner
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
- Date de publication: 2020-12-16
- Langue: Anglais
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 7 h et 7 min
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 7 h et 7 min
- Date de publication: 2022-12-29
- Langue: Anglais
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Version intégrale
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Auteur(s): Melanie Savard, Chelsea Dunnett
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Version intégrale
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Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Date de publication: 2024-06-04
- Langue: Anglais
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Elevate your digital presence and master the art of online branding with this essential audiobook bundle, designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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How to Write a Good Advertisement
- A Short Course in Copywriting
- Auteur(s): Victor O. Schwab
- Narrateur(s): Scott R. Pollak
- Durée: 8 h et 13 min
- Version intégrale
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
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How to Write a Good Advertisement
- A Short Course in Copywriting
- Narrateur(s): Scott R. Pollak
- Durée: 8 h et 13 min
- Date de publication: 2023-12-14
- Langue: Anglais
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action....
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Prix courant: 25,00$ ou 1 crédit
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Auteur(s): Matt Golden
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Version intégrale
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Au global
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Histoire
If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.
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Useful
- Écrit par Utilisateur anonyme le 2020-12-23
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Date de publication: 2019-02-13
- Langue: Anglais
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If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses....
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Prix courant: 18,74$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Au global
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Performance
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Histoire
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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