Business Advertising

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.

This short, easy-to-listen audiobook will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address. By listening to this audiobook and using this tool, you’ll be able to clearly communicate your business strategy or purpose directly to your people, your customers, and partners with the support of practical and effective ways to build your business and your brand.

The opportunity to become rich has never been greater. With the advent of the Internet it is now possible to sell products without startup or overhead costs. Sell software and make between 50-75% commissions without having to say a word to anyone. You can literally make thousands, tens of thousands and even hundreds of thousands without picking up a phone or making a single sales call.

You need a personal brand now more than ever. It is critical to develop a strong personal brand if you want to stand out from the crowd, build a successful business, and attract new clients. In this book, you will learn what is a personal brand, why you should develop your personal brand, the benefits of building your personal brand, and a step-by-step guide on how to create your personal brand.

Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth, six reasons why people fail when building their social media presence, how to build your business and personal brand via social media, how to use social media for specific franchises, and much more.

Training to be a sought after hairstylist? There are many secrets to making it to the top, that they don't teach you in the classroom. Graduating from school was the easy part. In order to build a thriving business, you have to do more than just cut hair; you have to market yourself and your services to get the job you want and become a successful entrepreneur.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

Are you looking for a better sales appointment strategy? In the B2B sales strategy audiobook we have tested and reviewed thousands of appointment setting strategies and listed only the top appointment setting strategies that work. In this audiobook you will discover where to get the best lists, how to know when your clients are buying and most importantly how to get responses from your prospects. No other sales book will secure more B2B sales appointments with less effort.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience.

Felicia’s road to video confidence wasn’t easy. Faced with self-doubt and body-doubt, Felicia reveals how she went from an introvert to a television news anchor presenting live to an audience of tens of thousands every day, before becoming a video confidence coach, alongside the important lessons that you can adopt to start showing up confidently on video and in life. With radical vulnerability, humor, and heart, Felicia shows you that when armed with the right tools, you too can create professional-looking videos so you can hit the gas and start achieving your goals faster.