Business Advertising

If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.

While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that? Agencies are at the cusp of a huge shift. You can own an authority position that will future-proof your agency.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

Have you ever wondered what Snapchat is? Why do people use Snapchat? How Snapchat can benefit you, and how you can use this powerful app effectively? Whatever your reasons for wanting to learn how to use Snapchat, this audiobook is for you!

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.