Business Advertising

As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up. What we need is a filtering system that just shares the best up-to-date advice and ensures that the rest of the noise doesn't even reach us.

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that? Agencies are at the cusp of a huge shift. You can own an authority position that will future-proof your agency.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

Have you ever wondered what Snapchat is? Why do people use Snapchat? How Snapchat can benefit you, and how you can use this powerful app effectively? Whatever your reasons for wanting to learn how to use Snapchat, this audiobook is for you!

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.