Business Advertising

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly? This book teaches you the fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021; the most cost-effective way to acquire new customers; how I acquired users for less than 10 cents each; specific examples of SaaS marketing that have worked for me and others; and more.

Are you ready to venture into the world of real estate but don't know where to start? This introduction serves as your treasure map, outlining the foundational principles that will guide you through the labyrinth of real estate marketing.

Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this audiobook covers the essentials for using LinkedIn for business ventures and for selling! LinkedIn is a beast of a social and business platform and there’s so much to learn. With the content in this audiobook, it will help you get up to speed on how you can learn all of this information and apply the information, today!

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Would you like to become an expert in Dropshipping in no time? Learn how to set up your web shop and become successful entrepreneur! Always wanted to start your own business? Don’t want to bother with opening a traditional shop? Dropshipping is a simple business idea. It’s based on an order fulfillment method that does not require you to keep items in stock. Instead, your store sells the product, and then you pass the sales order to a third-party supplier, who afterward ships the order to the customer.

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

Are you feeling overwhelmed by your pursuit of a successful copywriting career? Don’t worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It’s simpler than you think. It just takes a little bit of patience and planning. You will learn about the different tactics and strategies you should be aware of to make it to the top, including the use of different copywriting styles, how to build a powerful copywriting message that sells, and much, much more.

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

This book is your guide to inject new life into your business and have it operating at its true potential. In this book, you'll learn... -The real reason people buy (and more importantly, why they pay big money...); -A 2000-year-old formula you can use to double your income (without working any harder!); -Essential, must-have business tactics (learned from studying the migration habits of Canadian snow geese) which will allow you to dominate any market; -“Cash Cows”; -When to kill them (and when to milk them for all they're worth!)

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

What if you were able to create a profitable business in just six months? You will discover in this book 100 side hustle ideas that are proven to get you results, how to create a sustainable extra income source, what it takes to create a profitable side hustle, and the author’s strategy plan to set up your business. This book was created for aspiring entrepreneurs and beginners who want to dip their toes into starting a business and being their own boss. If this sounds like you, then dive into the story and strategy plan of entrepreneur Austen Porter.

Are you looking for a better sales appointment strategy? In the B2B sales strategy audiobook we have tested and reviewed thousands of appointment setting strategies and listed only the top appointment setting strategies that work. In this audiobook you will discover where to get the best lists, how to know when your clients are buying and most importantly how to get responses from your prospects. No other sales book will secure more B2B sales appointments with less effort.

The top 2.5 percent of high performing authors earn 64 percent of the book profits. How do they do it? We are in the golden age for authors. The gatekeepers are gone. The books and novels that have been buried on your “bucket list” can be brought to life. Nobody can tell you, “No!” It’s not even that hard. Getting the readers, well, that’s where we all need help.

Increase Your Impact and Influence features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the huge clutter of chatter in today’s supercharged information age. And doing so can help others hear and respond to your message.

The ability to influence others is a highly advantageous characteristic. Influencers share a common set of attitudes that ensure consistent success. Building a strong relationship with your peers is essential in influencing their decisions. Because of this, we can say there is a certain power that comes with having influence, but what is power if there is an absence of trust? How do we earn their trust in order for us to activate our ability to influence them? Find out in this audiobook.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.