Business Communications Management

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

Are you interested in 100 percent scientific and proven ways to make friends quickly, negotiate anything you want, turn enemies into friends, gain trust, and just be flat-out likable? How about step-by-step, methodical, literally foolproof approaches to make people want you around more? In The Science of Likability, that's exactly what you'll get. I've taken 16 of the most influential, famous, and effective psychological studies and broken them down to see exactly how you can use their findings to your advantage.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

In Lead Like Ike, business journalist and communications guru Geoff Loftus explores 10 essential business strategies leaders can glean from Ike's role as a commander overseeing the Normandy invasion. Weaving a fly on-the-wall narrative from Ike's perspective, Loftus sweeps listeners into a gripping story that honors the sacrifice of all who fought and died on D-Day and explores the prevailing significance of fundamental leadership principles often forgotten by managers, like listen to your people, set your vision, be consistent about your message, and let your managers manage.

The new edition of the best-selling employee development classic includes advice on talent retention in the gig economy and a new chapter on creating a career-development culture in your organization.

Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must-listen for anyone who ever owned a Barbie doll.

Leaders and managers everywhere are learning the importance of creating safe, satisfying workplaces rooted in principles of social justice. But many of us who try to lead with ethics and integrity struggle with embracing a position of power and authority. You might worry about “being bossy,” unintentionally disrespecting others, or making the wrong call—and in the process, put your mind and body under so much stress that you burn out.

Being able to articulate your views and express yourself is critical in both business and personal relationships. Imagine having a head full of ideas but not having the ability to show or convey them. Effective communication gives you the power to put across your ideas assuredly and compellingly. In this book, you will learn everything you need to know about how to effectively communicate without being misunderstood.

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

Research indicates that emotional intelligence (EI) accounts for an astonishing 70-80 percent of management success. Technical expertise just isn't enough anymore: Project managers need strong interpersonal skills and the ability to recognize emotional cues in order to lead their teams to success. Emotional Intelligence for Project Managers introduces listeners to all facets of EI and shows how emotions can be leveraged to meet project goals.

Owning a business is tough; so is being married. Finally, an audiobook that will help you navigate through many of the main problems married couples face when they become business partners. Things like lack of direction, mixing roles, ineffective communication, and poor money management are a tried-and-true formula for disaster. Stop fighting over the business and putting that added stress to your marriage! Business owners who implement these strategies are able to grow their business and strengthen their marriage simultaneously.

5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families, and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies, and patterns of behavior.

Have you ever heard yourself or someone else say: "Some of my best friends are...(Black, White, Asian, etc.)"? or "I don't think of you as...(Gay, Disabled, Jewish, etc.)"? or "I don't see color, I'm colorblind"? These statements and dozens like them can build a divide between us and the people we interact with. Though well-intended, they often widen the diversity gap sometimes causing irreparable harm personally and professionally.

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?

What qualities come to mind when you think about a good leader? Good listener, empathetic, good communication skills, humble, and clear expectations. Whether you're leading a small or large team, How to Be a Leader by former Honeywell CEO David Cote is a resource that will help you become the leader everyone respects and follows.

Whether you're discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle—if you come to any agreement at all. But these discussions don't need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the HBR Guide to Negotiating provides a disciplined approach to finding a solution that works for everyone involved.

Are you stuck in your home-based business? Have you tried sharing, but it’s not leading anywhere? Is your life an endless chain of no’s? Then, it’s time to get unstuck. Find your unique way of sharing. Get over the fear of talking to people you’ve never met with specific action steps. It’s time to grow! This is the year you get unstuck.

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.

What is great leadership? What separates the merely competent leaders from those rare individuals who leave a lasting impression on everyone around them? As one of the world's most in-demand CEO coaches and top leadership gurus, John Mattone has worked with some of our brightest business minds - Apple's Steve Jobs, Pepsi's Roger Enrico, and Nielsen's Armando Uriegas - and he's identified the key qualities that, together, make up the mindset of great leadership.