Business Communications Management

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

"The people who are crazy enough to think they can change the world are the ones who do". With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you.

The Quick-Step Handbook to Improved Listening Skills and How You Honor Others in Listening. Not a complicated textbook - this simple handbook explains the 20 key protocols necessary for active, purposeful listening. There is tremendous power in listening, and being a better listener can elevate your status among those around you, mitigate many a drama, and instill a sense of esteem in those to whom you listen.

You will never look at people the same way again - including yourself - after this lively look at how we make character judgments. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

You have the opportunity to lead: to show up with confidence, connected to others, and committed to a purpose in a way that inspires others to follow. Maybe it's in your workplace, or in your relationships, or simply in your own life. But great leadership - leadership that aligns teams, inspires action, and achieves results - is hard. And what makes it hard isn't theoretical, it's practical. It's not about knowing what to say or do. It's about whether you're willing to experience the discomfort, risk, and uncertainty of saying or doing it.

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today, he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 500 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications.

People often convey intended and unintended messages in ways that extend far beyond the words they use. A gesture, a tone, a figure of speech - it's our unconscious biases that speak volumes. When you understand how they are manifested through “micromessages”, you operate a step ahead of everyone. This peerless guide has helped business leaders across more than 300 companies in 35 countries. Now, this new edition has been updated for a world where digital platforms and social upheaval have revolutionized the way we communicate.

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach listeners the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides listeners an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth.

"Guide to Starting Your Own Business: Unlocking Entrepreneurial Success with Proven Strategies for Building a Thriving Small Business Empire" is the definitive roadmap for aspiring entrepreneurs ready to transform their visions into reality. This essential guide offers more than just step-by-step instructions; it provides a holistic approach to business creation, designed to equip you with the mindset, skills, and strategies necessary to flourish in today's competitive market.

Whether you are forced to negotiate a high-pressure business deal or confront an angry family member, within the chapters of this book you will learn how to manage your emotions and quickly process information during stressful situations. You will learn how to effectively read your counterparts and how to decipher their words and body language. This book will properly prepare you for conflict and how to effectively use these skills in multiple real-world situations.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others.

Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C. Maxwell takes the pain out of knowing what makes a team tick. If you want to have a better team, you have to develop better players. Great team players, like great teams, are formed from the inside out. The qualities Maxwell teaches quickly take you to the heart of teamwork. Anybody can understand them and apply them - whether at home, on the job, at church, or on the ball field.

Do you struggle to convince people you’re right? Do you want to learn the techniques to convince people of your point of view and learn to speak the language that changes minds? In this informative book, you'll discover the techniques to use to make people believe you’re right, why with great power comes great responsibility, how to think of what to say whilst on the spot, the power of mixing certain techniques, how these techniques can be applied to online as well as offline life, and more.

The pandemic, and the resultant ever-evolving landscape of hybrid work, highlighted that we're asking more of our mid-level managers than ever. You balance leading your team with maintaining your high-level individual performance. You provide feedback and coaching, support your people through tough times, field requests large and small, and communicate in every direction. Mid-level managers are the key to managing a hybrid workforce, leading innovation, managing talent, and helping your organization—and its people—adapt to our changing world.

In Mastering Civility, Christine Porath shows how people can enhance their influence and effectiveness with civility. Combining scientific research with fascinating evidence from popular culture and fields such as neuroscience, medicine, and psychology, this audiobook provides managers and employers with a much-needed wake-up call, while also reminding them of what they can do right now to improve the quality of their workplaces.

Stories have power. They move people in a way that facts and figures can't. Many leaders use stories as a tool, but leadership development expert Tim Tobin says most have no idea what tale their own leadership is telling. He shows how, by thinking of your career as a narrative - with a plot, characters, and an arc - you can increase your awareness of yourself as a leader and become more effective, insightful, and inspiring.

Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show listeners how to utilize the five conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.