Business Computer Science

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

The End of Money is an essential introduction to cryptocurrencies and the blockchain revolution, which has been hailed as the greatest advancement since the invention of the Internet. Murder for hire. Drug trafficking. Embezzlement. Money laundering. These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction.

Everybody says email marketing died a long time ago. Don't believe them! It's alive, kicking and still the number one way to grow your brand on the Internet. Growing a massive email list means you have a group of people who are interested in what you have to offer. Consider this audiobook as your email marketing blueprint or your one-stop marketing guide that has all the information you need to get started in the world of email marketing.

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the front line of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part-memoir, part-how-to-manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

YouTube has revolutionized the viewing habits of millions of people around the world and looks likely to continue doing so. YouTube Famous presents case studies of 20 of the world's most successful YouTubers providing original content to inspire those who might want to set up a channel of their own - it's also a book which will be enjoyed by fans.

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos.

Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today's business, technological, and media world and is an emerging philanthropist.

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You, New York Times best-selling author Steven Johnson's Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview.

By utilising the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, Fully Connected will provide a blueprint for how to use social health to foster well-being and productivity. At every level, each person, department and organisation is struggling to find a way to navigate this challenging era; Fully Connected will be a blueprint for anyone looking to reclaim time, space and identity in our world.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

The book delves into the transformative role of AI in revitalizing email marketing, offering actionable insights for creating highly personalized and effective email campaigns. It guides readers through optimizing social media strategies with AI, ensuring content resonates across varied audience segments and utilizing management tools for enhanced customer interactions. Additionally, it sheds light on the significance of analytics and key performance indicators, empowering marketers to make informed, data-driven decisions.

As entrepreneurs, we are always on the hunt for those hidden nuggets of wisdom, those secrets that can make all the difference. In this book, we expose the concealed capabilities of OpenAI's language model, ChatGPT, as a revolutionary tool packed with hidden insights for entrepreneurs.

Boost Your Business Productivity with ChatGPT's AI Communication Tools is a comprehensive guide that explores the many ways in which ChatGPT can help businesses streamline their communication processes and increase productivity. The audiobook covers everything from the basics of ChatGPT's AI technology to advanced features like automated responses and personalized messaging. With practical tips and real-world examples, this audiobook is a must-listen for any business looking to stay ahead of the curve in today's fast-paced digital landscape.

AI Harmony delves into the transformative power and limitations of artificial intelligence (AI) in today's world. The book distinguishes between rules-based programming and deep learning, highlighting the importance of high-quality data for training deep learning models. It explores the challenges of understanding and controlling AI systems, and offers case studies illustrating their practical applications. The book also discusses the use of AI in self-driving cars and its implications for future transportation.