Business Customer Success

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

In many workplaces today, workplace conflict is an escalating issue. The shift to remote work and hybrid teams has left many people longing for deeper human connection. On top of this, add a younger generation clamoring for more feedback and impatient for change, steady advances in technology that can feel threatening to job security, or people reexamining priorities and quietly quitting. Take the increase in anxiety, stress, and depression, mix in the loss of human relationships, and you get less tolerance and understanding leading, ultimately, to more unresolved workplace conflict.

Whether at work or at home, success is something we strive for in all aspects of our lives. And while there are a number of obvious things you should be doing in order to achieve your goals and reach success, there are also some not-so-obvious ones. Entrepreneur Voices on the Science of Success offers data and research-backed tools and tactics for both business and personal achievement from entrepreneurs and small business owners including Tim Ferris, Brian Tracy, and Reid Hoffman.

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Today, the pace of change is so great that no company can afford to wait to respond to new developments. You need nimble and creative problem solving, and the most intelligent and efficient decision-making doesn't come from the top - it comes from your employees on the frontlines who interact with customers and have the ability to see and respond to the shifting landscape before anyone else.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about.

How to build loyalty, generate word-of-mouth, and keep customers coming back - This Ultimate Success Bundle offers key tips, tricks, and information you need to learn how to keep customers coming back. By elevating the customer experience, you’ll make them happy, and happy customers come back time and again. Learn to increase your value in the eye of customers, the dos and don’ts of a positive customer experience, how to build loyalty, generate word of mouth, and encourage customers to come back by crafting the perfect customer experience in this step-by-step guide.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?