Business Development Marketing

This is the last book you will ever need to help you start a business. You will learn how to validate your idea, build a prototype, figure out your target market, raise funding, and much more. It includes plenty of real-world examples and details to help you along the way.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

Nearly 30 years ago, in a tiny, impoverished Ghanaian village, a young boy dreamed of becoming a professional soccer player and competing against European powerhouse Manchester United. Despite being told that he wasn't good enough, he was drafted by Seattle Sounders FC and competed against Manchester United in front of 67,000 fans. At 23 years old, Michael Tetteh had realized his childhood dream. Then, late one night, an encounter caused him to give up soccer, the single thing that had defined his entire life.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

You're thinking of selling your home privately, but you don't know how to begin. And you're scared - to open your door to strangers, make costly mistakes, and risk legal issues. If you have the time, energy, and motivation, real estate expert Shannon Kernaghan can help you undertake this challenge and save you thousands in commission. Gathered from years of practical experience, her down-to-earth selling strategies will lead you bravely and painlessly through the process.

L'autore si rifà alla propria esperienza e ricorda come, a ventinove anni, si considerasse un "fallito". Non riusciva infatti a imbastire un affare, i clienti lo ascoltavano e lo ricevevano di rado. Un giorno, finalmente, quando era più scoraggiato e deluso, provò a domandarsi quali fossero le cause del suo insuccesso e, esaminandole freddamente a una a una, scoprì "la grande idea", il segreto che doveva tramutarsi nella chiave della sua rapida e felice carriera.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.

Ideas are the lifeblood of any business, but have you ever been stuck for one? Do you ever have enough time to come up with enough of them? The Idea Generator & Accelerator provides the ultimate audio resource that will benefit anyone involved in business and will assist you to become more confident in your creative abilities. The results will be immediate.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

The App Store gold rush has proven to be one of the hottest money makers in recent history, where millionaires are created overnight. This has led many beginners to try and enter this business. However most don t know where to begin. While books may be great for certain subjects, app development is not one of them. The Apps 2 Riches course is presented entirely in audio so you can easily absorb the information on the go. This leads to better retention of the material as opposed to reading a book.

With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

In the world of professional services, relationships are the new field of advantage; one that offers longer-lasting success in business and quality in life. Professional life presents tremendous challenges, not just in the context of the skills and intelligence we are expected to apply but, more importantly, in the context of the relationships that arise in the course of our daily work. These relationships determine our sense of self-worth, our well-being, and the success of the business in which we operate.

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

"Ich nehme Sie in diesem Buch mit auf eine Reise. Auf meine Reise durch die Zeit, durch mein Leben. Ich zeige Ihnen, wo ich herkomme und wie ich zu dem Marketing-Experten wurde, der ich heute bin und ich beweise Ihnen mit diesen sehr persönlichen Einblicken in meine Welt, dass es funktioniert: Wir schaffen mit unseren Gedanken Realitäten. Ich beweise Ihnen, dass es sich lohnt nach dem Hinfallen wieder aufzustehen." Markus Mensch