Business Development Skills

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

A new way of understanding language provides a powerful new foundation and a new set of tools for designing and re-designing your life, at home and at work, and everywhere in between. This is especially relevant for everyone seeking meaningful change in their lives, as well as those for whom building and maintaining mutually-beneficial relationships is important. And it's particularly useful for leaders, managers, salespeople and anyone else who "gets paid to have effective conversations"!

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

Our world is constantly changing, but something that always remains true? Manners matter. Etiquette is about more than just knowing which fork to use at a fancy dinner or how to write a thank-you note. Modern Etiquette For Dummies shows you how to navigate tricky interpersonal scenarios and tough workplace dilemmas with ease. With the help of Dummies, you'll toss aside stuffy old notions of etiquette and discover how to conduct yourself in various environments. This book is full of tips on tackling today's unique challenges.

A self-empowerment guide to achieving your fullest professional and personal potential, Don’t Take Yes for An Answer explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack. To stand out, attract the attention of those who can raise your profile, protect yourself during lean times, or gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: Authority. Warmth. Energy.

One of the nicest ladies I ever met was a school teacher. I think we chatted for about 30 minutes and then I never saw her again. Thirty minutes. I seriously thought that I could trust this lady with all my deepest darkest secrets. After years of observation, I realized that all master small-talkers have a few things in common but the biggest things are the two keys that were shown to me so elegantly by that school teacher. Once I had mastered those, no small talk conversation was a nightmare anymore. In fact, I started to enjoy them.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

Develop your own personal gravity with concrete skills to stand out, be noticed, and captivate people. You get the “how to”, along with the “why”, from internationally best-selling author Patrick King, who teaches charisma and social skills for a living and has been featured in: GQ Magazine, TEDx, Forbes, Men’s Fitness, and The Huffington Post. The highly focused advice will teach you what matters in an interaction, from beginning to end, subtle to obvious, small to big; and solve: small talk, interviews, networking events, and strangers.

The Power of Connection provides you with practical, real-world solutions for improving your professional performance, your personal relationships, and your outlook - one conversation at a time.

Are you struggling to be effective? Does procrastination keep you at bay? Do you wonder what habits you can bring into your life to help you be successful? Diving into aspects such as positive thinking to setting of goals, Top 5 Habits of Highly Effective People dives deeply into the art of adding effective habits into your life that can radically change the way you think, move, as well as vastly improve your chances of succeeding. It also tackles the bad habits that keep these five habits at bay.

Truth: A User's Guide explores how we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Written with authority and humour, this is an accessible and illuminating narrative that will find a wide audience among listeners in search of understanding why the meaning of "truth" seems to have gone completely haywire.

Wish you knew how to walk up to anyone and break the ice effortlessly? Do you hope to avoid awkward silences and make an instant impression? You'll get more than that in this book: not only what, when, and how to say it, but the exact roots of why from human psychology and interaction.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

The secret to giving better feedback isn't what we say - it's what others hear. Too often, people hear about a past they can't control, not a future they can. That changes with "feedforward" - a radical approach to sharing feedback that unleashes the performance and potential of everyone around us.

We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent audiobook illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence in this lively analysis. Crystal focuses on the here and now of eloquent speaking - from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone.

If you’re not getting the respect, the money, or the opportunities you deserve, it’s time to tap into the power of communication. Whether you’re an introvert or extrovert, these tips will help you master your people skills and rapidly advance your career. And if you’re already a decent communicator, this book will skyrocket your life to the next level. Armed with the right knowledge and techniques, anyone can improve their communication skills, make their work life easier, and fast-track their success.

Too much valuable time is wasted in meetings. Often little advance planning takes place, resulting in productivity drains rather than productivity gains. It’s time to think like a ninja. With realistic and practical advice, this book shows how to reduce the amount of time you spend in meetings and ensure that the ones that you do attend are genuine opportunities to collaborate and get things done.

Most of us assume our success relies on a network of friends and close contacts. But innovative thinking requires a steady stream of fresh ideas and new possibilities, which strangers are more likely to introduce. Our survival instincts naturally cause us to look upon strangers with suspicion and distrust, but in The Necessity of Strangers, Alan Gregerman offers the provocative idea that engaging with strangers is an opportunity, not a threat, and that engaging with the right strangers is essential to unlocking our real potential.

Listening might seem like the easiest thing in the world to do. But most people retain only a fraction of what they hear, resulting in miscommunications and lost opportunities. When you actively listen, you learn to gather perspectives, bridge differences, and resolve problems. Absorbing what a person is saying, thinking, and feeling sets the stage for dramatically improved relationships and increased professional success.