Business Education

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it’s easy to see why so many people are drawn to the idea of starting up a food truck.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

Each year, the nation's top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. The average debt load for graduates of top business schools exceeds $100,000. Like most, author Laurie Pickard couldn't shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most—when people's lives were at stake.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

In a world with an endless hunger for innovation, why is it so hard to create audacious change? According to thought leader Seth Goldenberg, the answer to this question stems from how we, as a society, view questions themselves. In Radical Curiosity, Goldenberg argues that because we value knowing above learning and prioritize doing over thinking, curiosity has become an endangered species.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Adam Braun began working summers at hedge funds when he was just 16 years old, sprinting down the path to a successful Wall Street career. But while traveling as a college student, he met a young boy begging on the streets of India. When Braun asked the boy what he wanted most in the world, he simply answered, "A pencil." This small request became the inspiration for Pencils of Promise, the organization Braun would leave a prestigious job at Bain & Company to start with just $25 at the age of 24.

In Business Spotlight Audio 12/2024 können Sie sich Artikel, Dialoge und Interviews aus der Welt des Business-Englisch anhören. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. Und Sie erfahren Interessantes über Entwicklungen in Politik, Kultur, Gesellschaft und der Geschäftswelt. In dieser Ausgabe geht es etwa darum, wie man eine packende Rede hält, was hinter dem Beruf "Wildlife sound recordist" steckt und wie hilfreich eine Büro-Kaffeemaschine tatsächlich sein kann - nicht nur zum Kaffeekochen. Die Texte werden von Muttersprachlern vorgetragen.

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

The challenge we face as writers, Natalie Goldberg says, begins with the process of turning inward and then trying to communicate what we find. From the secret of letting characters and stories "write themselves" to finding mentor sources and responding to criticism to writing's one essential ingredient, which is the mind - here are all-new Zen-based lessons and reflections, refined and proven at Natalie's acclaimed national writers' workshops.

Nevada Duncan is the heir to the Duncan and Zuniga crime family fortunes, but before he can take the mantle of power, he has to be educated about the family business. So, with the encouragement of his father and grandfather, he enrolls in his father's alma mater, Chi's Finishing School. Chi's is the world's most elite school for the children of underworld figures.

If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.

Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain for Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain for Success explains specific ways of thinking and acting that will get anyone where they want to go, fast.