Business Education

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Warren Buffett ranks among not only the top investors of our time but among the best of all time. Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions. Forty-three of his most valuable and inspiring life lessons relating to investment, human relationships, and overall betterment have been deconstructed and explained, including actionable information as to how you can implement the lessons into your day-to-day life.

This is an audio summary of Pitch Anything, a book that explains how you can become successful at presenting your ideas and persuading your audience to perceive them in a way that helps you win.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.

The Student Leadership Challenge, Kouzes and Posner—today's premier leadership experts—demonstrate how anyone can be a leader, regardless of age or experience. Grounded in the same extensive research as the best-selling The Leadership Challenge, it uses real-life stories and examples exclusively from college students.

If you've ever published an book before, then you know that writing and publishing it is less than half the battle. If you can't get it in the hands of your potential readers, your book will go unread and you make no money. If you haven't published a book, you're scared of this happening. You need a proven, step-by-step system to write, market, and promote your book in order to get customers and make money from your books.

Set yourself apart in the business world with these phrases, expressions, and idioms in American English. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that’s just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily. These are the business English sentences that you’ll hear over and over again in real life.

In this audiobook, you will learn the benefits of emotional intelligence, particularly how you can use it to develop self-discipline. You will learn how to increase your mental toughness, willpower, and your self-control, and this will help your chances of succeeding in all areas of life. It teaches dozens of techniques that you can use to increase your emotional intelligence, and for each technique, and it has more than 80 exercises. Additionally, it contains a 30-day program of structured daily tasks and exercises which you can follow to acquire the best self-discipline habits.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

Good problem-solving skills are not something you're born with.... They’re something you can master. If your struggle is not coming up with solutions, but coming up with the best solution, look no further.

Packed full of information about spiritual life coaching, this audiobook explains the theory, methods, and practices of the role and how the techniques covered are applied in the real world.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

This is the audio summary of Find Your Why, a book that digs deep into one of the most crucial aspects of any business or career, and the first step to seeing progress - finding the why behind doing what you do.

Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.

Are you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics,

Cosmic Publications is proud to offer this bundle summary of Jordan Peterson's best-selling books 12 Rules for Life: An Antidote to Chaos and Beyond Order: 12 More Rules for Life. Here, you will find full chapter summaries, bonus sections such as discussion questions, trivia questions, and background information about Jordan Peterson.

What does Elon Musk know that you don’t? Would you like to achieve even a fraction of his success? Now you can. Serial entrepreneur and best-selling author, Randy Kirk, exposes 16 secret principles that guide Elon Musk in his entrepreneurial decisions.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....