Business Education

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Each year, the nation's top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. The average debt load for graduates of top business schools exceeds $100,000. Like most, author Laurie Pickard couldn't shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

For the truly well-rounded "intellectual," nothing fascinates so much as the subversive, the contrarian, the suppressed, and the bizarre. Richard Zacks has unloosed his admittedly strange mind and astonishing research abilities upon the entire spectrum of human knowledge, ferreting out endlessly fascinating facts, and stories guaranteed to make you laugh, gasp in wonder, and occasionally shudder at the depths of human depravity. The result of his labors is this quasi-encyclopedia that provides alternative takes on art, business, crime, science, medicine, sex (lots of that), and many other facets of human experience.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most—when people's lives were at stake.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

Want to learn French for professional reasons? Then take your French to the next level with Learn French: Ultimate Guide to Speaking Business French. You will learn how to communicate in business environments and make a great impression. With this audiobook, you master business-level French conversations, phrases, and vocabulary. You'll learn everything from formally introducing yourself and your company and calling in sick to making karaoke plans with your French coworkers.

Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.

Do you want to distinguish yourself personally and professionally but are unsure how to go about making it happen? Let Mike Williams show you how to use the powerful techniques he has developed during a remarkable marketing and management consulting career spanning over 25 years. Mike's process takes you through personal and professional preparation, and into a process of moving forward that includes organizational and promotional techniques.

In Business Spotlight Audio 12/2024 können Sie sich Artikel, Dialoge und Interviews aus der Welt des Business-Englisch anhören. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. Und Sie erfahren Interessantes über Entwicklungen in Politik, Kultur, Gesellschaft und der Geschäftswelt. In dieser Ausgabe geht es etwa darum, wie man eine packende Rede hält, was hinter dem Beruf "Wildlife sound recordist" steckt und wie hilfreich eine Büro-Kaffeemaschine tatsächlich sein kann - nicht nur zum Kaffeekochen. Die Texte werden von Muttersprachlern vorgetragen.

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Leadership in Higher Education explains the fundamental principles that support these practices and provides case examples of people in higher education who demonstrate each one. Drawing on the same pioneering research that formed the foundation of their classic best seller The Leadership Challenge, James Kouzes and Barry Posner offer a set of leadership skills and practices that will make a significant difference in every area of higher education - faculty, administration, library services, career counseling, auxiliary services, campus safety, and more.

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don't know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don't realize that for all changes, there is one system that works best for each individual.

Jackie Bolen has 20 years of experience teaching ESL/EFL to students in South Korea and Canada. She has written these dialogues filled with helpful sentences, expressions, and phrases in American English for business people, plus each section has some practice opportunities to make what you've learned more memorable. Business English Vocabulary Builder by Jackie Bolen will help you stay motivated while consistently improving your business English skills.

Are you looking for a side hustle to bring you an online income? "Passive income" is a word that gets thrown around often nowadays. The truth is that no income is truly passive, but with that said, Publishing books on Amazon & Audible is by far the closest thing to truly passive income today in the online business world. This course takes you from A-Z on KDP for high-content publishing, from showing you to outsource the content of your book to running your ads and maintaining them well, all will be covered.

First published in 2016, this book was the first of its kind "how to" guide for learning how to develop a venue business on rural property and helped thousands take their first steps to being a venue owner. And now the second edition has even more to offer! Looking at current conditions in the event industry as well as expanding key chapters, this book has been rewritten for anyone at any stage of the wedding venue planning process. Whether you are just dreaming of someday owning your own venue or a couple of years into the venture, this book will have something you are looking for.