Business Education

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

In the 2011 best seller Thinking, Fast and Slow, Daniel Kahneman, an economist and psychologist, writes about the way humans make decisions and judgements in a complex world. In Thinking, Fast and Slow, Kahneman helpfully points out the errors in thinking that people commonly have and fall victim to. He frames them as a series of illusions in a well-organized, direct fashion. Through this work, he enables readers to better make decisions and resist any harmful proclivities they may have.

For readers of Together and The Art of Gathering How moving from transactional to transformational relationships and organizations can save our democracy, nurture our connections, and make us happier and healthier. Powerful institutions, from schools to tech and social media companies, create...

The forces behind an economic crisis in the making A “problem of twelve” arises when a small number of institutions acquire the means to exert outsized influence over the politics and economy of a nation. The Big Three index funds of Vanguard, State Street, and BlackRock control more than...

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

You are no doubt a busy professional with a lot of things going on! It can be challenging to find the time to read and study for the Project Management Professional test! However, the truth is that the PMP exam is a challenging exam. It is normal to have some anxiety about taking this test. Thorough preparation cannot be overlooked! That is why the author Ralph Cybulski developed the PMP PMBOK exam prep study guide! This edition is a practice questions edition and complete review edition. It comes in text and audio format, so that you can listen to it wherever life takes you!

From a leading voice in the faith and work movement and author of Redeeming Your Time comes the revolutionary message that God sees our daily work—in whatever form it takes—with far more value than we ever imagined. “The Sacredness of Secular Work does an extraordinary job of being both...

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set...

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.

From the author of the eye-opening and controversial essay on poverty that was read by millions comes the real-life Nickel and Dimed, and Linda Tirado explains what it’s like to be working poor in America, and why poor people make the decisions they do. We in America have certain ideas of...

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

Virtual Voice Audible Millionaire is your definitive guide to mastering Virtual Voice, Audiobook Creation Exchange (ACX), and Kindle Direct Publishing (KDP). Virtual Voice is Amazon's innovative computer-generated speech technology that produces audiobooks in five steps. Although still in beta, U.S. authors have published over 60,000 audiobooks using Virtual Voice.

It’s time to stop making excuses. You’ve always wanted to be the guy who gets the girl, the career, the fancy car, and friends who hang on his every word. You want to be a real man, and this guide will help you become one. Walk through that process from start to finish, and take the steps to become the alpha male that every woman wants and every man wants to be.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

You are about to discover proven steps and strategies from music producers on how to produce music, even if you have zero experience in recording and audio engineering. You will be able to learn everything you need to know in order to make your first single sound just the way you want it. In this audiobook, you will to learn how to build your own studio and have the right gear and software in order to start creating music.

A radically inclusive, intersectional, and transnational approach to the fight for women’s rights. Upper-middle-class white women have long been heralded as “experts” on feminism. They have presided over multinational feminist organizations and written much of what we consider the feminist...

Cosmic Publications is proud to offer this bundle summary of Jordan Peterson's best-selling books 12 Rules for Life: An Antidote to Chaos and Beyond Order: 12 More Rules for Life. Here, you will find full chapter summaries, bonus sections such as discussion questions, trivia questions, and background information about Jordan Peterson.

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

In "Business Spotlight Audio 1/2018" für Januar/Februar gibt es zwei Schwerpunkte. Beim ersten geht es um die Frage, ob Lügen am Arbeitsplatz erlaubt sind oder nicht, und wenn ja, in welcher Situation. Der zweite Schwerpunkt befasst sich mit neu gesetzten Zielen und deren Umsetzung. Eine Careers-Expertin gibt in einem Interview Ratschläge, wie man sich beim Ausscheiden aus einer Firma Kollegen und Vorgesetzten gegenüber verhalten sollte. Im Grammatik-Teil üben Sie den Gebrauch von "should".