Business Education

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In her debut book, Modern Etiquette Made Easy, the Queen of Good Manners Myka Meier takes formal etiquette that she learned while training under a former member of the queen of England's household and breaks it down into five easy steps to help you feel 100 percent confident in the areas of social, dining, business, and networking etiquette.

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn't realize we had - no matter what our age or background.

Conscious Living is a practical guide for the individual that brings new insights into a fundamental truth of daily life. Five simple lessons of "conscious living", rooted in the ancient traditions of Stoicism and Taoism, help us overcome obstacles and fears and awaken our own creativity.

If you struggle with a work/life balance and feel as if your daily life is chaotic and out of control, this book will provide a simple yet executable road map to help you create the life you've always desired.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Certified Financial Planner Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the Certified Financial Planner Test. The material is accurate, up-to-date, and broken down into bite-sized sections. There are key takeaways following each section to drive home key points and quizzes to review commonly tested questions.

The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.

Book summary of The Gifts of Imperfection by Brené Brown.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

The Systems Thinker will help you to implement systems thinking at your workplace, human relations, and everyday thinking habits. Boost your observation and analytical skills to find the real triggers and influencing forces behind contemporary politics, economics, health, and education changes.

If you are preparing for the Project Management Professional (PMP) exam and would like to pass it on your first try, you will need to master the test questions and answers included in this book.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

In QuickBooks Small Business Bookkeeping and Accounting Guide, Zachary shows the basics of bookkeeping all the way to complex items like handling the managing of your cash flow. With a heavy focus on QuickBooks and accounting fundamentals, listeners will go from novices to accounting professionals in a matter of hours.

This is a game plan for getting the promotion you're after. It's not a book. There are no chapters, no chapter headings, and there's no table of contents. There are 25 sections, one after another. Each section includes a clear, concise, specific thing to do to get the promotion you're working hard for. Use them to nail it down, before somebody else does.

In this book, I don't tell you how to make beautiful candles in few steps and then give you a few recipes to try, so you can start your own candle making business. You can find that information anywhere, don't have to buy my book to learn that. Wait! Oh! I did that in this book. I did explain how to make beautiful candles. I also did give you a few simple recipes, too.

Learn thousands of English vocabulary words to help you get a band 7/8 on the IELTS speaking exam. Sound like a native speaker with these common expressions, phrases, idioms, collocations, and slang that are used in the USA and around the world. Most importantly, improve your IELTS score by mastering new vocabulary words. That’s where the IELTS Speaking Vocabulary Builder comes in. You’ll see the words and expressions used in a dialogue, find out what it means, and then get an opportunity to practice what you’ve learned in the 40 lessons.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.