Business Education

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work - how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and expectations about ourselves, our families, our organizations are directly reflected in our “performance reality”. Today Is The Day will teach you to change your “performance reality”.

You've just written a book - a masterpiece, the next great classic, the single piece of literature that's going to be required reading 100 years from now, long after you're good and dead and most of mankind has been replaced by robots. But...now what? Can you afford an editor? How do you decide on a good one? And how much of it can you do by yourself?

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.

People in all stages of life can be adrift, overcommitted, distracted, or just plain stuck, which can keep them from reaching their full potential. Steve Cesari understands that developing clarity, then making proper adjustments, is the first step towards leading a happier and healthier life. In his new audiobook, Cesari draws on his own personal and professional experiences to help others realize their full potential, by empowering, encouraging, and developing a clear vision to achieve desired results.

Not as patient as you think you are? Surprised by how quickly you lose your cool when someone shows you an imagined show of disrespect? All we can do in those situations is react. But why do we do what we do? How can we improve our actions? Repeated bad behavior becomes a bad habit. How can we break this vicious cycle? Often we know what’s wrong in our behavior, we even know how could we fix it, but somehow we never take action to change. Some mental triggers stay hidden from our conscious mind. This book bridges the gap between those two by introducing you to gears of human behavior.

Book summary of Grit by Angela Duckworth.

Jim Collins' thoroughly researched look at corporate success, Good to Great: Why Some Companies Make the Leap and Others Don't, offers practical, well-researched advice on how truly great companies differentiate themselves from the merely good. This SUMOREADS Summary & Analysis offers supplementary material to Good to Great to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!

An Introduction to Celebrity Protection and Touring offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business. More than the stereotypical bullet blocker, the modern protection specialist is a skilled practitioner who utilizes verbal judo much more than its physical counterpart. With real world advice, tactics and techniques on how to identify and defeat potential attackers, as well as covering everything from dealing with overzealous fans, to hyper-aggressive paparazzi, this audiobook offers proven solutions.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret - and the reason he has become both a great coach and one of the most sought-after motivational speakers in the nation - is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods that have earned him and his teams legendary status and gives you a 10-step plan of attack that will help you become a winner at anything you set your mind to.

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Nowadays, the concepts of corporate leadership and management are too vague. According to Simon Sinek, a British speaker and author, a true leader is one who always puts the interests of the group he or she leads first, rather than being obsessed with performance. Care for the human being is key for any group to thrive.

Simplify, structure and succeed in life with leading life coach Shannah Kennedy's The Life Plan. Discover what you really want in life and how to get it! Do you want to live with purpose and achieve your life goals? In The Life Plan, leading life coach Shannah Kennedy sets out a step-by-step strategy to help you identify your true self and values, declutter and simplify your life, improve your time management and create structures that will help guide you towards your goals and visions.

It's never been easier to find success and happiness in a career that offers endless growth potential and tons of fun: Pet photography is the answer you've been looking for! Who wouldn't want the artistic freedom of photography and the heartwarming fun of working with everyone's best friends, their pets? Now imagine that as your everyday career! How To Start a Pet Photography Business is your guide to cashing in, doing what you love, and having a blast!

Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.