Business History United

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

A new, gripping history of America - told through the executives, bankers, farmers, and politicians who paved the way from colonial times to the present - reveals that this country was founded as much on the search for wealth and prosperity as the desire for freedom.

In the 30 years after the Civil War, the United States blew by Great Britain to become the greatest economic power in world history. That is a well-known period in history, when titans like Andrew Carnegie, John D. Rockefeller, and J. P. Morgan walked the earth. But as Charles R. Morris shows us, the platform for that spectacular growth spurt was built in the first half of the century. By the 1820s, America was already the world's most productive manufacturer and the most intensely commercialized society in history.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

The daughter of slaves, Madam C.J. Walker was orphaned at seven, married at 14, and widowed at 20. She spent the better part of the next two decades laboring as a washerwoman for $1.50 a week. Then - with the discovery of a revolutionary hair care formula for Black women - everything changed. By her death in 1919, Walker managed to overcome astonishing odds: Building a storied beauty empire from the ground up that would be run by four generations of Walker women until its sale in 1985.

Between 1800 and 1920, an extraordinary cast of bold innovators and entrepreneurs - individuals such as Cyrus McCormick, Brigham Young, Henry Wells and James Fargo, Fred Harvey, Levi Strauss, Adolph Coors, J. P. Morgan, and Buffalo Bill Cody - helped lay the groundwork for what we now call the American West. They were people of imagination and courage, adept at maneuvering the rapids of change, alert to opportunity, persistent in their missions.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

The untold story of how efforts to hold big business accountable changed American capitalism.

In Tangled Webs, James B. Stewart reveals in vivid detail the consequences of the perjury epidemic that has swept our country, undermining the very foundation of our courts.With many prosecutors, investigators, and participants speaking for the first time, Tangled Webs goes behind the scene of the trials of media and homemaking entrepreneur Martha Stewart; top White House political adviser Lewis "Scooter" Libby; home-run king Barry Bonds; and Wall Street money manager Bernard Madoff. Tangled Webs reaffirms the importance of truth.

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

The history of the United States is, to a remarkable degree, the story of its entrepreneurs, those daring movers and shakers who dreamed big and risked everything to build better lives for themselves, and their fellow Americans. In American Entrepreneur, Duck Commander CEO and star of the blockbuster Duck Dynasty series Willie tells the captivating true tale of the visionaries and doers who have embodied the American Dream.

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

"Rules of Civility & Decent Behavior in Company and Conversation" presents a compilation of guidelines and principles on etiquette and manners that were handwritten by George Washington. This collection offers a fascinating insight into the social norms and expectations of the 18th century.

In 1913, an unlikely friendship blossomed between Henry Ford and famed naturalist John Burroughs. When their mutual interest in Ralph Waldo Emerson led them to set out in one of Ford's Model Ts to explore the Transcendentalist's New England, the trip would prove to be the first of many excursions that would take Ford and Burroughs, together with Thomas Edison, across America.

"Give me liberty," demanded Patrick Henry, "or give me death!" Henry's words continue to echo in American history, and that quote, and the speech it comes from, remains one of the two or three known to almost every American. The other speeches that have become part of our American collective consciousness all have one theme in common: liberty.

Edited by filmmaker Sean Conant and with contributions from some of the country's leading scholars including Sean Wilentz, Craig L. Symonds, and Harold Holzer, this volume explores how in the century and a half since it was delivered, the Gettysburg Address has proven a seemingly inexhaustible source of somber reflection and soaring hope, and why its language continues to resonate with so many people seeking meaning for their own struggles and sacrifices.

Whiting, Indiana Saturday, August 27, 1955 Sunrise, 6:11 a.m. Its 80 degrees in the shade, and most of the city's residents are still trying to sleep off an airless, oppressive night. But inside the plant at Whiting's biggest employer (and one of the worlds largest oil refineries), something has gone horribly wrong, something that threatens to destroy the entire community. The clock changes. 6:12 a.m. This is the story of what happened at one minute after sunrise on that cataclysmic day in 1955, spoken in the words of the people who lived through it.

In the summer of 1775, a Virginia gentleman-planter was given command of a New England army laying siege to British-occupied Boston. With his appointment, the Continental Army was born. Yet the cultural differences between those serving in the army and their new commander-in-chief led to conflicts from the very beginning that threatened to end the Revolution before it could start. The key challenge for General George Washington was establishing the standards by which the soldiers would be led by their officers.

Doris Kearns Goodwin’s Leadership: In Turbulent Times (2018) is a comparative consideration of four of the most beloved and effective American presidents: Abraham Lincoln, Theodore Roosevelt, Franklin Roosevelt, and Lyndon B. Johnson. The narrative revisits foundational events in each president’s life in order to trace the origins and crucial ingredients of leadership.... (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)