Business History

Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Two decades into the twenty-first century, the stagnation of living standards has become the defining trend of American life. Life expectancy has declined, economic inequality has soared, and, after some progress, the Black-white wage gap is once again as large as it was in the 1950s. How did this happen in the world’s most powerful country? And what happened to the “American dream”—the promise of a happier, healthier, more prosperous future—which was once such an inextricable part of our national identity?

At the height of the roaring 20s, Swedish émigré Ivar Kreuger made a fortune raising money in America and loaning it to Europe in exchange for matchstick monopolies. His enterprise was a rare success story throughout the Great Depression. Yet after Kreuger's suicide in 1932, the true nature of his empire emerged.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.

Born in 1831, John W. Mackay was a penniless Irish immigrant who came of age in New York City, went to California during the Gold Rush, and mined without much luck for eight years. When he heard of riches found on the other side of the Sierra Nevada Mountains in 1859, Mackay abandoned his claim and walked a hundred miles to the Comstock Lode in Nevada. Over the course of the next dozen years, Mackay worked his way up from nothing, thwarting the pernicious “Bank Ring” monopoly to seize control of the most concentrated cache of precious metals ever found on earth, the legendary “Big Bonanza”.

Tested and effective leadership and teaching advice based on riveting combat stories from a Special Operations veteran. In Leadership and Training for the Fight, MSG Paul R. Howe, U.S. Army Retired, shares ideas on leadership that he has developed through extensive combat experience. Howe tells riveting stories of military operations and analyzes leadership concepts. He also gives advice on how to understand students and how to refine your teaching methods. Written with the unique insight of a Special Operations soldier, this book is the perfect guide for anyone interested in improving leadership skills.

Continuing his groundbreaking analysis of economic structures, Douglass North develops an analytical framework for explaining the ways in which institutions and institutional change affect the performance of economies. Institutions exist due to the uncertainties involved in human interaction; they are the constraints devised to structure that interaction. Yet, institutions vary widely in their consequences for economic performance; some economies develop institutions that produce growth and development, while others develop institutions that produce stagnation.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more - and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox - Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.

A tour de force of historical reportage, America’s Bank illuminates the tumultuous era and remarkable personalities that spurred the unlikely birth of America’s modern central bank, the Federal Reserve. Today, the Fed is the bedrock of the financial landscape, yet the fight to create it was so protracted and divisive that it seems a small miracle that it was ever established. For nearly a century, America, alone among developed nations, refused to consider any central or organizing agency in its financial system.

In the early 1980s, a golden generation of volleyball players joined the U.S. men's national team. With the Olympics coming to Los Angeles in 1984, the pressure was on to build a winning program around these exceptional athletes. In If Gold Is Our Destiny, Sean P. Murray shares the incredible story of how a group of free-spirited players and their demanding coach captured the heart of a nation and became one of the greatest indoor volleyball teams of all time.

Little Jeff Pearce grew up in a postwar Liverpool slum. His father lived the life of an affluent gentleman whilst his mother was forced to steal bread to feed her starving children. Life was tough, and from the moment Jeff could walk he learned to go door to door, begging rags from the rich, which he sold down the markets. Leaving school at the age of 14, he embarked on an extraordinary journey and found himself, before the age of 30, a millionaire. Then, after a cruel twist of fate left him penniless, he, his wife and his children were forced out of their beautiful home.

Americans have long been skeptical of corporations, and that skepticism has only grown more intense in recent years. Meanwhile, corporations continue to amass wealth and power at a dizzying rate, recklessly pursuing profit while leaving society to sort out the costs. In For Profit, law professor William Magnuson argues that the story of the corporation didn’t have to come to this. Throughout history, he finds, corporations have been purpose-built to benefit the societies that surrounded them.

Feeling your best is about far more than deciding what color to paint your accent wall or how to apply nightly moisturizer. It's also about creating a life that's well-rounded, filled with humor and understanding - and most importantly, that suits you. At a cultural moment when we are all craving people to admire, Queer Eye offers hope and acceptance. After you get to know the Fab Five, together they will guide you through five practical chapters that go beyond their designated areas of expertise.

Jeevan Vasagar, former Singapore correspondent for the Financial Times, masterfully takes us through the intricate history, present and future of this unique diamond-shaped island one degree north of the equator, where new and old have remained connected. Lion City is a personal, insightful and essential guide to the city and how its remarkable rise is shaping East Asia and the rest of the world.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.