Business History

Almost everything you know about Mickey Mouse is wrong: He wasn’t Disney’s first star; Steamboat Willie wasn’t his first movie; Mickey wasn’t a nice guy - and Walt Disney didn’t invent him. In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’ friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both - when you don’t want to drop anvils on their heads.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

Erik Bjontegard left Norway when he was 18 to study in the UK, then moved on to California. Not realizing until later in life, his actions and behavior, his quests for new discoveries, and his desire to invent followed his father and grandfather on his mother's side. Now an accomplished inventor, former NASA rocket scientist, deep sea robotics, and submarine explorer, he is now navigating the new Phygital realms connecting the physical and digital.

In 1946, Master Sergeant Donald Nichols was repairing jeeps on the sleepy island of Guam when he caught the eye of recruiters from the army's Counter Intelligence Corps. After just three months' training, he was sent to Korea, then a backwater beneath the radar of MacArthur's Pacific Command. Though he lacked the pedigree of most US spies - Nichols was a seventh-grade dropout - he quickly metamorphosed from army mechanic to black ops phenomenon.

Seymour Stein is America's greatest living record man. Not only has he signed and nurtured more important artists than anyone alive, now 60 years in the game, he's still the hippest label head, traveling the globe in search of the next big thing. Since the late '50s, he's been wherever it's happening, and along that winding path, he discovered and broke out a skyline full of stars, including Madonna, The Ramones, Talking Heads, Depeche Mode, Madonna, The Smiths, The Cure, Ice-T, Lou Reed, Seal, and many others.

Eddie Tipton went to prison in 2017 for masterminding the biggest lottery fraud in U.S. history. In a twisting and bizarre tale, he somehow mixed a cocktail of greed, Bigfoot hunting, deception, cybercrime, and a love of hot dogs on his way to a felony conviction after he and several accomplices scored a series of jackpots from rigged drawings but fell short on the biggest "score" of them all. It's a wild story of greed and misplaced confidence, and a study in public officials whose determination survived a nearly cold trail.

Michael Colburn is an inventor. He wasn't always, but he made himself into one and realized a powerful truth: Inventing is a skill anyone can master. Over the last four decades, he has created inventions and built businesses and partnerships worth millions of dollars based on his inventions. Invent, Innovate, and Prosper is a practical handbook for inventing based on Michael's decades of work as a successful inventor. He shares his step-by-step system for launching profitable inventions, along with the surprising real-life lessons that helped him thrive.

Professional athletes, surgeons, first responders - all perform remarkable feats in the face of intense stress. Why do they thrive under pressure while others succumb? What separates the two is attitude. Resilient people meet adversity head on and bounce back from setbacks. They seem to naturally exude an inner strength - but studies show that resilience is something that anyone can build.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

Warner Bros. Studio is best known as a media conglomerate with a broad range of intellectual property, spanning movies, TV shows, and streaming content. Despite popular interest in the origins of this empire, the core of the Warner Bros. saga cannot be found in its commercial successes. It is the story of four brothers—Harry, Albert, Sam, and Jack—whose vision for Hollywood helped shape the world of entertainment.

Productivity isn't just about getting more things done. It's about getting the right things done - the things that count, make a difference, and move the world forward. In our current era of massive overload, this is harder than ever before. So how do you get more of the right things done without confusing mere activity for actual productivity? The What's Best Next: Audio Lectures, by author and productivity expert Matt Perman, offers a practical approach for improving productivity in all areas of life.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Today's most acclaimed film directors reveal intimate behind-the-scenes details of their most influential work and their unique approaches to their art. In the companion to the Silver Plaque-winning Starz/Encore documentary series, this book offers interviews with 13 top filmmakers. Contains each director's filmography, complete listings of major awards, and cast credits for all films discussed.

Roger Lowenstein explains how corporations and governments ran up ruinous pension and health-care promises to workers - promises that are now coming due and that will hit America like a tsunami if nothing is done.

Negotiating high benefits means gambling with future finances - and when the farm gets sold out from underneath major corporations or public institutions, it affects all of us, and in ways we might not imagine. With his trademark narrative panache, Lowenstein unravels the truth about how pensions work in America and illuminates the impending crisis.

To continue doing business in Germany, Hollywood studios agreed not to make films attacking Nazis or condemning persecution of Jews. Ben Urwand reveals this collaboration and the cast of characters it drew in, ranging from Goebbels to Louis B. Mayer. At the center was Hitler himself - obsessed with movies and their power to shape public opinion.

Upon George Mitchell’s death in 2013, The Economist proclaimed, “Few businesspeople have done as much to change the world as George Mitchell.” He was a billionaire Texas oilman who defied the stereotypical swagger so identified with that industry. In George P. Mitchell: Fracking, Sustainability, and an Unorthodox Quest to Save the Planet, award-winning author Loren C. Steffy offers the first definitive biography of Mitchell, placing his life and legacy in a global context

Noted systems developer, Lars Nielsen reveals the dynamic combination of innovation, competition and, often eccentric, entrepreneurship that went to shape today's tech landscape. From the military's ENIAC of 1946 to the ripening of the Web and e-commerce, Nielsen's Computing: A Business History details the evolution of computing as it has impacted the models and practices of markets and professional services around the globe.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.