Business History

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

Salsa is one of the most popular types of music listened to and danced to in the United States. Until now, the single comprehensive history of the music - and the industry that grew up around it, including musicians, performances, styles, movements, and production - was available only in Spanish.

The Theory of Business Enterprise (1904) is a political economy book by Thorstein Veblen which examines the growing corporate domination of culture and the economy. At its core, The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations: that of business and that of industry. Business is the making of profits. Industry is the making of goods.

Compiled more than 2,000 years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international.

Over the past two centuries or so, capitalism has undergone profound changes - economic cycles that veer from boom to bust - from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason's Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.

For decades, the name Labatt was synonymous with beer in Canada, but no longer. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing.

Discretion, secrecy, and subtle strategy were the weapons of choice at Wall Street investment bank Lazard Frères & Co. For more than a century, the mystique and reputation of the "Great Men" who worked there allowed the firm to garner unimaginable profits, social cachet, and outsized influence in the halls of power. But in the mid-1980s, their titanic egos started getting in the way, and the Great Men of Lazard jeopardized all they had built.

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

A dazzlingly original account of the life and thought of Adam Smith, the greatest economist of all time. In Adam Smith, political philosopher Jesse Norman dispels the myths and caricatures, and provides a far more complex portrait of the man. Offering a highly engaging account of Smith's life and times, Norman explores his work as a whole and traces his influence over two centuries to the present day. Finally, he shows how a proper understanding of Smith can help us address the problems of modern capitalism.

While much has been written about his father, Sam, a titan of industry, there is no public record of Charles Bronfman’s thoughts on his own life, family, career and his significant accomplishments in sport and philanthropy. Distilled does just that, chronicling key events in the life of the heir to one of Canada’s great fortunes. Born in 1931 to the fabulously wealthy Bronfmans, Charles grew up in a 20-room mansion with many staff. Via their control of the distilling giant Seagram, the Bronfman family dominated the liquor business.

The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.

Feeling your best is about far more than deciding what color to paint your accent wall or how to apply nightly moisturizer. It's also about creating a life that's well-rounded, filled with humor and understanding - and most importantly, that suits you. At a cultural moment when we are all craving people to admire, Queer Eye offers hope and acceptance. After you get to know the Fab Five, together they will guide you through five practical chapters that go beyond their designated areas of expertise.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889 John D. Rockefeller is at the peak of his power. Having annihilated all competition and possessing near-total domination of the market, even the US government is wary of challenging the great "anaconda" of Standard Oil. The Standard never loses - that is, until Samuel and Deterding team up to form Royal Dutch Shell.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.