Business History

For the first time, Appetite for Self-Destruction recounts the story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world - and the advent of file sharing brought it to its knees.

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

The Art of Military Strategy: Lessons from Sun Tzu, Alexander the Great and Napoleon Bonaparte introduces listeners to the leadership, strategies, and battle exploits of these three great men. With this audiobook, you’ll understand how they influenced their generations and the impact they've had on the history of the world.

In The Warrior Code, entrepreneur, philanthropist, reality star, and retired gunnery sergeant Tee Marie Hanible serves up 11 principles to awaken your inner badass and thrive in the face of adversity. With insightful honesty and wisdom and set against the backdrop of Tee’s life, The Warrior Code will help you understand that things can beat us back from realizing our true potential...but the key is finding the way to realize one’s own innate strength.

We all desire success - but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical tricks to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles, who really gave the Gettysburg Address, and what Elizabeth I shares with Winston Churchill.

A century ago, if one were to come across a manual laborer from the early 20th century or the Roaring Twenties and relayed to them the possibility of one day sticking it to the man, one would probably be laughed out of the century. However, this was exactly what one man with solid-gold aspirations and audacity set out to achieve. Jimmy Hoffa, once described by Bobby Kennedy as the second most powerful man in America, was a union boss who evoked both respect and fear.

You don't have to be a mechanical genius to be an inventor. Anyone can invent - a parent wrestling with a baby sling...a coach frustrated with slick-soled running shoes...an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, our society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work. Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Early in the 20th century, the Wobblies, or Industrial Workers of the World (IWW), fought for the rights of workers-common laborers, migrants, immigrants, black workers-unprotected by the craft unions. In the face of beatings, kidnappings, and lynchings by vigilantes, company detectives, and hired guns, the Wobblies organized in mining and lumber camps, the wheat fields, on docksides and in textile factories.

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection - instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's 40-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing.

Dorothy Parker observed, "It's a man's world". The lady entrepreneurs and game-changers profiled in Women Who Launch would beg to differ. Unlike the matrons of the 1950s - "the women who lunched” - these kick-ass females left their DNA in the annals of time.

Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated trends that have been building. While this new world is complicated, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come.

When businesses try to "do AI", they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is - and what it is not - and the problems it can truly solve.

Henry Kissinger analiza cómo seis líderes extraordinarios, a los que conoció de cerca, dieron forma a sus países y al mundo que hoy conocemos.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.