Business History

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

The daughter of slaves, Madam C.J. Walker was orphaned at seven, married at 14, and widowed at 20. She spent the better part of the next two decades laboring as a washerwoman for $1.50 a week. Then - with the discovery of a revolutionary hair care formula for Black women - everything changed. By her death in 1919, Walker managed to overcome astonishing odds: Building a storied beauty empire from the ground up that would be run by four generations of Walker women until its sale in 1985.

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

As the coach during professional football’s most storied era, Tom Landry transformed the gridiron from a no-holds-barred battlefield to the highly-technical chess match it is today. With his trademark fedora and stoic facade, he was a man of faith and few words, for twenty-nine years guiding “America’s Team” from laughingstock to well-oiled machine, with an unprecedented twenty consecutive winning seasons and two Super Bowl titles.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

In The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm; it's clear that the world we've created is dangerous and no longer sustainable. How did we get here? Who's responsible? What good have we done and at what cost? And what can we do to change things for the next generations?

Roger Lowenstein explains how corporations and governments ran up ruinous pension and health-care promises to workers - promises that are now coming due and that will hit America like a tsunami if nothing is done.

Negotiating high benefits means gambling with future finances - and when the farm gets sold out from underneath major corporations or public institutions, it affects all of us, and in ways we might not imagine. With his trademark narrative panache, Lowenstein unravels the truth about how pensions work in America and illuminates the impending crisis.

Professional athletes, surgeons, first responders - all perform remarkable feats in the face of intense stress. Why do they thrive under pressure while others succumb? What separates the two is attitude. Resilient people meet adversity head on and bounce back from setbacks. They seem to naturally exude an inner strength - but studies show that resilience is something that anyone can build.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

Hailed by INC. magazine as "America's toughest CEO coach", retired Navy SEAL Rob Roy teams with former national security correspondent Chris Lawson to pen this innovative guide on leadership. The Navy SEAL Art of War explores how battle-tested skills employed by SEAL teams can translate to the boardroom, helping leaders of all stripes thrive when the pressure is on.

All too frequently leadership is reduced to a simple dichotomy: the strong versus the weak. Yet there are myriad ways to exercise effective political leadership - as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter.

At the heart of Admiral James Stavridis’s training as a naval officer was the preparation to lead sailors in combat, to face the decisive moment in battle whenever it might arise. In To Risk it All, he offers up nine of the most useful and enthralling stories from the US Navy’s nearly 250-year history, and draws from them a set of insights that we can all put to use when confronted with fateful choices.

Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough's and John Helyer's account of the frenzy that overtook Wall Street in October and November of 1988 gives us not only a detailed look at financial operations at the highest levels but a richly textured social history of wealth in the twilight of the Reagan era.

History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage and provided the pen. As social secretary to the Clintons for eight years, and more recently as chief of protocol under President Obama, Capricia Penavic Marshall has not just borne witness to history, she facilitated it. For Marshall, diplomacy runs on the invisible gesture: the micro-moves that affect the macro-shifts. Facilitation is power, and more often than not, it is the key to effective diplomacy.

In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naím explains how the end of power is reconfiguring our world.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.