Business History

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

The most profound and important speeches ever delivered are here collected in this anthology, featuring some of the most influential figures in world history. From ancient times to the American Revolution, from the days before slaves had been emancipated (or women had the vote) to as recently as this past century, Fort Raphael Publishing has gathered some of the most important and iconic speeches ever delivered and presents them here - with a biographical background for each speaker - in this complete collection.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next.

In 2008, the American economy collapsed, taking with it millions of Americans' jobs, homes, and life savings. The impending financial crisis was devastating, and many are still feeling its effects today. Though the crisis was debilitating, the US government has yet to implement policies that would prevent a repeat of the Great Recession. Nothing Is Too Big to Fail holds a microscope to the very policies and corruption that led to this major economic recession.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. A real-life financial thriller, Flash Crash uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man at the center of them both.

In December of 1914, the British Imperial Trans-Antarctic Expedition, led by Sir Ernest Shackleton, sailed from the island of South Georgia in the Southern Ocean. Its goal: the first overland crossing of Antarctica. Soon trapped in a prison of solid pack ice, the crew became engaged in a legendary fight against brutal cold, impenetrable ice, dwin­dl­ing food, and complete isolation.

What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Jacob Fugger lived in Germany at the turn of the 16th century, the grandson of a peasant. By the time he died, his fortune amounted to nearly 2 percent of European GDP. Not even John D. Rockefeller had that kind of wealth. Most people become rich by spotting opportunities, pioneering new technologies, or besting opponents in negotiations. Fugger did all that, but he had an extra quality that allowed him to rise even higher: nerve.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

When turbulence is the new normal, an organization's survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence.