Business History

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

What does it take to get the job done? How do you get the men in your unit to do what you say? To follow you into battle and shoot to kill? How do you build the confidence that spurs men on to do their jobs, to stand by their leaders and each other? Find the answers to these questions and more, in this classic for those who have to get the job done---military or not.

The author of Last Train to Paradise tells the riveting story of Andrew Carnegie, Henry Clay Frick, and the bloody steelworkers’ strike that transformed their fabled partnership into a furious rivalry. Set against the backdrop of the Gilded Age, Meet You in Hell captures the majesty and danger of steel manufacturing, the rough-and-tumble of the business world, and the fraught relationship between “the world’s richest man” and the ruthless coke magnate to whom he entrusted his companies. The result is an extraordinary work of popular history.

Jim Thompson landed in Thailand at the end of World War II, a former American society dilettante who became an Asian legend as a spy and silk magnate with access to Thai worlds outsiders never saw. As the Cold War reached Thailand, America had a choice: Should it, as Thompson believed, help other nations build democracies from their traditional cultures or, as his ex-OSS friend Willis Bird argued, remake the world through deception and self-serving alliances? This book explores a key Cold War epidsode.

An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of listeners - including those in government, business, education, and the arts - Forged in Crisis, by celebrated Harvard Business School historian Nancy Koehn, spotlights five masters of crisis: polar explorer Ernest Shackleton, President Abraham Lincoln, legendary abolitionist Frederick Douglass, Nazi-resisting clergyman Dietrich Bonhoeffer, and environmental crusader Rachel Carson.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research and a lifetime of experience in global affairs, Naím explains how the end of power is reconfiguring our world.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....

Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.

The 2018 season was a coronation for the Boston Red Sox. The best team in Major League Baseball - indeed, one of the best teams ever - the Sox won 108 regular season games and then romped through the postseason, going 11-3 against the three next-strongest teams baseball had to offer. As Alex Speier reveals, the Sox’ success wasn’t a fluke - nor was it guaranteed. It was the result of careful, patient planning and shrewd decision-making that allowed Boston to develop a golden generation of prospects - and then build upon that talented core to assemble a juggernaut.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

Adam Braun began working summers at hedge funds when he was just 16 years old, sprinting down the path to a successful Wall Street career. But while traveling as a college student, he met a young boy begging on the streets of India. When Braun asked the boy what he wanted most in the world, he simply answered, "A pencil." This small request became the inspiration for Pencils of Promise, the organization Braun would leave a prestigious job at Bain & Company to start with just $25 at the age of 24.

This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future. Renowned economist Nouriel Roubini electrified his profession and the larger financial community by predicting the current crisis well in advance of anyone else.

In the midst of one of the most serious financial upheavals since the Great Depression, George Soros writes about the origins of the crisis and proposes a set of policies that should be adopted to confront it. Soros places the current crisis in the context of his decades of study of how individuals and institutions handle the boom and bust cycles that now dominate global economic activity.

Soros makes an invaluable contribution to our understanding of the great credit crisis and its implications for our nation and the world.

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the listener through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public.