Business History

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

Ever since the Reagan era, Washington has been captured by a conservative economic agenda that has failed in every respect and that has long since lost any respect among serious economists. Finally, highly regarded economist James Galbraith presents a full-bore attack on the bankrupt economic policies of the Republican Party - and a much needed reality check on where to go from here.

Comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles leaders of industry across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of empire, to the titans of industry and the geniuses of Silicon Valley. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life.

In Hope Is not a Method, Sullivan and co-author Colonel Michael Harper tell us how they kept the army well-trained and equipped for traditional functions while preparing it for a wide range of new and complicated missions, all in the midst of a dramatic reduction in both human and financial resources. Their approach is based on continuity and change: maintaining their focus on the army's historic vision and values while introducing new problem-solving techniques and training methods.

On the death of France's most glorious king, Louis XIV, in 1715, few people benefited from the shift in power more than the intriguing financial genius from Edinburgh, John Law. Law had proposed to the English monarch that a bank be established to issue paper money with the credit based on the value of land. But Queen Anne was not about to take advice from a gambler and felon. So, in exile in Paris, he convinced the bankrupt court of Louis XV of the value of his idea.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

Have economists neglected trust? The economy is fundamentally a network of relationships built on mutual expectations. More than that, trust is the glue that holds civilization together. Every time we interact with another person - to make a purchase, work on a project, or share a living space - we rely on trust. Institutions and relationships function because people place confidence in them. Benjamin Ho reveals the surprising importance of trust to how we understand our day-to-day economic lives.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Transforming Leadership focuses on the ways that leaders emerge from being ordinary "transactional" deal-makers to become dynamic agents of major social change who empower their followers.

Few works in human history have shaped the course of warfare, strategy, and leadership as profoundly as The Art of War by Sun Tzu. Written over 2,500 years ago during China’s Warring States period, this timeless treatise transcends its origins as a military manual, offering wisdom that applies not only to warfare but to politics, business, diplomacy, and personal growth. At its core, The Art of War is a philosophy of strategy—one that emphasizes intelligence, adaptability, and the mastery of conflict through knowledge rather than brute force.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Dorothy Parker observed, "It's a man's world". The lady entrepreneurs and game-changers profiled in Women Who Launch would beg to differ. Unlike the matrons of the 1950s - "the women who lunched” - these kick-ass females left their DNA in the annals of time.

Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated trends that have been building. While this new world is complicated, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

Erik Bjontegard left Norway when he was 18 to study in the UK, then moved on to California. Not realizing until later in life, his actions and behavior, his quests for new discoveries, and his desire to invent followed his father and grandfather on his mother's side. Now an accomplished inventor, former NASA rocket scientist, deep sea robotics, and submarine explorer, he is now navigating the new Phygital realms connecting the physical and digital.

In 1946, Master Sergeant Donald Nichols was repairing jeeps on the sleepy island of Guam when he caught the eye of recruiters from the army's Counter Intelligence Corps. After just three months' training, he was sent to Korea, then a backwater beneath the radar of MacArthur's Pacific Command. Though he lacked the pedigree of most US spies - Nichols was a seventh-grade dropout - he quickly metamorphosed from army mechanic to black ops phenomenon.