Business History

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

The daughter of slaves, Madam C.J. Walker was orphaned at seven, married at 14, and widowed at 20. She spent the better part of the next two decades laboring as a washerwoman for $1.50 a week. Then - with the discovery of a revolutionary hair care formula for Black women - everything changed. By her death in 1919, Walker managed to overcome astonishing odds: Building a storied beauty empire from the ground up that would be run by four generations of Walker women until its sale in 1985.

Continuing his groundbreaking analysis of economic structures, Douglass North develops an analytical framework for explaining the ways in which institutions and institutional change affect the performance of economies. Institutions exist due to the uncertainties involved in human interaction; they are the constraints devised to structure that interaction. Yet, institutions vary widely in their consequences for economic performance; some economies develop institutions that produce growth and development, while others develop institutions that produce stagnation.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

The tale of the Bechtel family dynasty is a classic American business story. It begins with Warren A. "Dad" Bechtel, who led a consortium that constructed the Hoover Dam. From that auspicious start, the family and its eponymous company would go on to build the world, from the construction of airports in Hong Kong and Doha to pipelines and tunnels in Alaska and Europe to mining and energy operations around the globe.

Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....

The power of the 12 steps to change our individual lives and working the program for ourselves; that is our own recovery. Cleaning up your own act, finding your own way in life by the 12 steps. Upbeat and enjoyable talks to uplift and inspire.

As technology races ahead, what will people do better than computers? It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The best-selling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional but precisely because it was not.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, it was struggling. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

As the coach during professional football’s most storied era, Tom Landry transformed the gridiron from a no-holds-barred battlefield to the highly-technical chess match it is today. With his trademark fedora and stoic facade, he was a man of faith and few words, for twenty-nine years guiding “America’s Team” from laughingstock to well-oiled machine, with an unprecedented twenty consecutive winning seasons and two Super Bowl titles.

The Vagabonds is “a portrait of America’s burgeoning love affair with the automobile” (NPR) but it also sheds light on the important relationship between the older Edison and the younger Ford, who once worked for the famous inventor. The road trips made the automobile ubiquitous and magnified Ford’s reputation, even as Edison’s diminished. The automobile would transform the American landscape, the American economy, and the American way of life and Guinn brings this seminal moment in history to vivid life.

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Our world today - from the phone in your pocket to the car that you drive, the allure of social media to the strategy of the Pentagon - has been shaped irrevocably by the technology of silicon transistors. Year after year, for half a century, these tiny switches have enabled ever-more startling capabilities. Their incredible proliferation has altered the course of human history as dramatically as any political or social revolution. At the heart of it all has been one quiet Californian: Gordon Moore.

Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

Over thirty years, from 1890 to 1921, 2.5 million Jews, fleeing discrimination and violence in their homelands of Eastern Europe, arrived in the United States. Moving from the shtetls of Russia and the ports of Hamburg to the mansions of New York’s Upper East Side and the picket lines outside of the notorious Triangle Shirtwaist Factory, The Last Ships from Hamburg is a history that unfolds on both an intimate and epic scale. Ujifusa’s story offers original insight into the American experience, and delivers crucial insight into the burgeoning refugee crisis of our own time.