Business History

Today weapons exist powerful enough to annihilate whole nations. And violence has become commonplace, often in disregard of human life. Why has there been such a lessening of moral responsibility and, most important, what can be done about it?

Here is a story that begins with Ron’s immersion in a deeply spiritual, deeply traditional Asia, where he met and befriended - among other savants - the last of the greatmagicians whose predecessors served in the court of Mongol emperor Kublai Khan. Yet not withstanding the feats that testified to remarkable powers, here was a land where wisdom was deemed sacred - so sacred, in fact, these Oriental holy men declined to use their considerable abilities to solve the real and urgent problems of living....

Going Nuclear focuses on one of the most critical negotiations in recent memory, the efforts to prevent Iran from becoming a nuclear power. It offers a unique perspective on the negotiations and potential repercussions based on important findings and lessons from psychology, neuroscience, and decision making. It explores the influence of history and hindsight bias on Russia, China, Iran, Israel, and Sunni Arab countries, and the implications for the United States and its Western partners.

Steve Jobs is, without a doubt, one of the most iconic innovators and entrepreneurs of modern times. A great thinker, his tremendous vision was able to help fashion much of the world in which we live. For anyone else, such musings would come off as hyperbole—but for Steve Jobs, it’s simply the truth.