Business History

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional but precisely because it was not.

The history of the Yan family is inseparable from the history of China over the last century. One of the most influential businesswomen of China today, Lan Yan grew up in the company of the country's powerful elite, including Zhou Enlai, Deng Xiaoping, and other top leaders. In recounting her family history, Lan Yan brings to life a century of Chinese history from the last emperor to present day, including the Cultural Revolution which tore her childhood apart. The little girl who was crushed by the Cultural Revolution has become one of the most active businesswomen in her country.

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In a world where success is predominately measured by how much money we have in the bank, the size of our financial portfolio, and how prestigious our lives are, there have been great American Entrepreneurs who have chosen to take the path less traveled–to be truly compassionate and giving. They risked judgement, ridicule, and their fortunes; but in doing so they realized they could never out give God.

Elon Musk is the visionary behind SpaceX and CEO of the electric car company Tesla. He is working on unique and daring improvements to both public transit and solar energy. And then, there's his highly-publicized plans for colonizing Mars.... But behind the mind-blowing headlines and legendary drive is the story of a bullied and beaten school boy, who through creativity and determination decided to rewrite his story and find his own way to make the world a better place. And to do so with a sense of fun and style.

Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

Erik Bjontegard left Norway when he was 18 to study in the UK, then moved on to California. Not realizing until later in life, his actions and behavior, his quests for new discoveries, and his desire to invent followed his father and grandfather on his mother's side. Now an accomplished inventor, former NASA rocket scientist, deep sea robotics, and submarine explorer, he is now navigating the new Phygital realms connecting the physical and digital.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

The high-stakes battle between two casino titans over the Las Vegas of the East Coast. It's all quiet now on the eastern front of the American gaming industry - Atlantic City, New Jersey - but for five chaotic years, real estate developer Richard "Skip" Bronson was at the white-hot center of a titanic clash of money and power that transformed Atlantic City from a struggling day-tripper place with buses in and out to a born again destination drawing tourists from New York, Philadelphia, and other major cities along the eastern seaboard.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess?

History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

John Jacob Astor was the best-known and most important American businessman for more than a half-century. His career encompassed the country's formative economic years from the precarious days following the American Revolution to the emergence of an urban-centered manufacturing economy in the late 1840s.

El retrato demoledor de una dinastía cuya fortuna se construyó gracias a Valium y cuya reputación fue destruida por OxyContin.

The fascinating true story of how a group of visionary attorneys helped make American business synonymous with big business and Wall Street the center of the financial world.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....