Business History

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Sun Tzu’s The Art of War is the master key to power and victory and is the most important book ever written on overcoming obstacles and defeating your foes. All of the book’s millennia-old wisdom can be yours in a single sitting. Discover today why The Art of War has guided soldiers, generals, martial artists, and seekers throughout the ages.

For the truly well-rounded "intellectual," nothing fascinates so much as the subversive, the contrarian, the suppressed, and the bizarre. Richard Zacks has unloosed his admittedly strange mind and astonishing research abilities upon the entire spectrum of human knowledge, ferreting out endlessly fascinating facts, and stories guaranteed to make you laugh, gasp in wonder, and occasionally shudder at the depths of human depravity. The result of his labors is this quasi-encyclopedia that provides alternative takes on art, business, crime, science, medicine, sex (lots of that), and many other facets of human experience.

An entertaining, fact-filled defense of the nearly universal tendency to procrastinate, drawing on the stories of history's greatest delayers, and on the work of psychologists, philosophers, and behavioral economists to explain why we put off what we're supposed to be doing and why we shouldn't feel so bad about it.

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Noted systems developer, Lars Nielsen reveals the dynamic combination of innovation, competition and, often eccentric, entrepreneurship that went to shape today's tech landscape. From the military's ENIAC of 1946 to the ripening of the Web and e-commerce, Nielsen's Computing: A Business History details the evolution of computing as it has impacted the models and practices of markets and professional services around the globe.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

In Tangled Webs, James B. Stewart reveals in vivid detail the consequences of the perjury epidemic that has swept our country, undermining the very foundation of our courts.With many prosecutors, investigators, and participants speaking for the first time, Tangled Webs goes behind the scene of the trials of media and homemaking entrepreneur Martha Stewart; top White House political adviser Lewis "Scooter" Libby; home-run king Barry Bonds; and Wall Street money manager Bernard Madoff. Tangled Webs reaffirms the importance of truth.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Delinquent takes listeners on a journey from Capital One’s headquarters to street corners in Detroit, kitchen tables in Sacramento, and other places where debt affects people's everyday lives. Uncovering the true costs of consumer credit to American families in addition to the benefits, investigative journalist Elena Botella—formerly an industry insider who helped set credit policy at Capital One—reveals the underhanded and often predatory ways that banks induce American borrowers into debt they can’t pay back.

The best-selling author of Bringing Down the House (63 weeks on the New York Times best seller list and the basis for the hit movie 21) and The Accidental Billionaires (the basis for the Academy Award-winning film The Social Network) delivers an epic drama of wealth, rivalry, and betrayal among megawealthy Russian oligarchs - and its international repercussions.

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

If you want to learn about the internet of things, then pay attention.... You were just woken up in the middle of the night by smart light bulbs in your house blasting at full power for no reason. Your bleary-eyed investigation shows they tried to download a firmware update and failed. At that moment, Alexa starts quietly whispering sweet nonsense to herself in the corner and Roomba starts slamming into the nearest wall. What do you do? Is your house haunted or have the machines finally started an uprising? Neither - it’s just another day in the IoT wonderland.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

Throughout history, events and people have shaped the world we live in today. Some are famous, whilst others are merely distant figures rarely acknowledged for their contributions. Bringing the periods and events together, seeing them through the lives of such individuals, is illuminating, informative, and enjoyable. This book has all three. History at its most enjoyable. Paul Henke. The History of the World's Greatest Entrepreneurs is an essential addition to the personal library of anyone who has the entrepreneurial spark.

Upon George Mitchell’s death in 2013, The Economist proclaimed, “Few businesspeople have done as much to change the world as George Mitchell.” He was a billionaire Texas oilman who defied the stereotypical swagger so identified with that industry. In George P. Mitchell: Fracking, Sustainability, and an Unorthodox Quest to Save the Planet, award-winning author Loren C. Steffy offers the first definitive biography of Mitchell, placing his life and legacy in a global context

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.